Director OF Content Marketing

Head of Marketing & ContentPen Manufacturing is a prominent player in the sheet metal fabrication industry, renowned for delivering precision-engineered solutions. We are a fast growing and fast paced manufacturing company. Committed to quality and innovation, we are seeking an experienced General Manager to lead our sheet metal manufacturing processes.This role starts at our Pen Manufacturing plant in Anaheim. The initial mission is simple: build a high output marketing and content engine that works at Pen. As we prove the model and grow Metal Solutions, we want this person to expand that playbook across our other manufacturing companies and plants and ultimately grow into leading marketing across the broader platform.This is not a role for someone who wants to sit behind an agency, manage a calendar, and review other people's work. We want a builder and creator.You should be equally comfortable developing marketing strategy, walking onto the manufacturing floor with a camera, interviewing a welder or engineer, editing the footage, publishing it on LinkedIn, managing a newsletter, reviewing CRM data, and getting on a call with an outside SDR agency to improve its performance.Content CreationOur goal is to build toward approximately five pieces of content per day, ranging from short form posts and videos to longer form articles, case studies, newsletters, and customer stories.You will personally:Shoot photo and video contentEdit short and long form videoWrite LinkedIn posts, articles, case studies, emails, and website copyInterview employees, customers, executives, and technical expertsTurn shop floor activity into compelling storiesRepurpose individual stories into multiple pieces of content across channelsBuild and manage a consistent content calendarWe want someone who can walk the manufacturing floor, see an interesting project being built, and immediately recognize five different pieces of content that can come from it.AI experience is a major plus. We want someone who understands how to use AI tools to accelerate video and content editing, research, repurposing, automation, and overall production volume without sacrificing quality.LinkedInLinkedIn will be one of our most important channels. You will own strategy and execution for company pages, executive profiles, thought leadership, customer engagement, recruiting content, and content supporting our outbound sales efforts.We want someone who genuinely understands LinkedIn and what gets attention, engagement, and ultimately commercial results, not someone who simply knows how to schedule posts.Newsletters & EmailOwn our ongoing customer and prospect newsletter strategy, including identifying stories, writing and editing copy, building campaigns, maintaining lists, and measuring performance.Sales & Lead GenerationMarketing needs to contribute to revenue. You will work directly with leadership and Sales to:Identify target customers and industriesDevelop messaging and campaignsCreate sales collateralSupport outbound prospectingManage outside SDR and appointment setting agenciesReview targeting and account listsMonitor lead and appointment qualityHold outside partners accountable for resultsTrack what turns into pipeline and revenueYou will also help maintain CRM cleanliness, lead data, campaign attribution, and basic sales and marketing workflows.SEO, Website & Digital MarketingWe currently work with outside marketing resources, but our goal is to bring significantly more capability in house. Strong practical SEO experience is therefore a major advantage. Ideally, you understand keyword strategy, on page SEO, content strategy, website management, analytics, and the fundamentals of technical SEO.Our ideal hire eventually becomes capable enough across content, SEO, website, email, analytics, and digital marketing that we can substantially reduce or eliminate our dependence on an outside marketing agency.What We're Looking ForWe care more about what you can actually build than the titles you have held. You should have:Excellent writing abilityStrong content creation skillsVideo shooting and editing experienceDeep understanding of LinkedInStrong marketing strategy instinctsExperience across multiple digital channelsExperience working directly with sales teamsExperience managing SDR agencies, lead generation partners, or outbound campaignsStrong analytical instincts and an ability to connect marketing activity to commercial resultsThe ability to understand technical products and communicate them simplyThe ability to operate independently without a large marketing team underneath youHigh standards for creative quality combined with the ability to produce content at high volumeMajor bonuses:Experience using AI to dramatically increase content production and editing speedSEO and website management experienceCRM experienceIndustrial, manufacturing, infrastructure, aerospace, defense, construction, engineering, or technical B2B experienceWhat Success Looks LikeWithin your first year, we expect you to:Build a repeatable marketing and content engine at Pen ManufacturingBuild toward approximately five pieces of content per day across formats and channelsMake LinkedIn a meaningful source of awareness, relationships, recruiting, leads, and commercial opportunitiesBuild a strong library of video, photography, case studies, customer stories, and sales contentEstablish consistent customer and prospect newslettersImprove our CRM and marketing dataImprove the effectiveness of our SDR and outbound programsBuild clear reporting connecting marketing to leads, opportunities, and revenueBring more SEO, content, website, and digital marketing capabilities in houseCreate a repeatable playbook that can eventually be deployed across additional Metal Solutions plantsGrowth OpportunityThis position starts on site at Pen Manufacturing in Anaheim. We want someone who can prove the model here first. As Metal Solutions grows and adds additional manufacturing businesses and plants, our goal is for this person to take what works at Pen and deploy it across the broader organization.For the right person, this can grow from being the marketing leader for one manufacturing operation into building and leading the marketing function across an expanding portfolio of industrial businesses.CompensationBase Salary: $80,000 to $120,000 depending on experienceOn Target Earnings: Up to $200,000Performance compensation will be tied to meaningful business results. We care about pipeline, customers, revenue, and measurable growth, not vanity metrics.LocationAnaheim, CaliforniaThis is an in person role, five days per week. Being physically present is fundamental to the job. Our people, machines, projects, customers, and manufacturing operations are the content.How to ApplyPlease send your resume or LinkedIn profile along with examples of content you have personally created to View email address on click.appcast.io. We especially want to see:LinkedIn accounts or campaigns you have grownVideos you personally shot or editedPosts, articles, or newsletters you personally wroteB2B campaigns you developedExamples where your marketing contributed to pipeline or revenuePlease be specific about what you personally created versus work produced by an agency or someone else on your team.