SEO & Marketing Automation Manager

SEO & Marketing Automation ManagerSimpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees.Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures.Learn about our company culture directly from our team.As the SEO & Marketing Automation Manager, you are a senior individual contributor responsible for driving marketing automation, lifecycle marketing, SEO, and Generative Engine Optimization (GEO) initiatives that accelerate customer engagement, digital performance, and business growth.This role is first and foremost a marketing automation leader. You will own the execution and optimization of email marketing, nurture programs, customer journeys, personalization strategies, and automated marketing workflows while also serving as the organization's subject matter expert for SEO and GEO best practices.You will partner closely with the Senior Growth & Lifecycle Marketing Manager, Content, Product Marketing, Campaign Strategy, Digital Operations, Analytics, UX, Development, and the Vietnam Marketing Automation Team to create seamless customer experiences that connect content, automation, and search visibility across the customer journey.This position supports a global B2B manufacturing environment with complex product catalogs, distributor-supported sales channels, technical product information, and multi-market customer journeys.What You'll Be DoingMarketing Automation, Lifecycle Programs & Personalization (45%)Partner with the Growth & Lifecycle Manager to execute and optimize lifecycle marketing programs across acquisition, onboarding, engagement, retention, and re-engagement journeys.Collaborate on audience segmentation strategies using behavioral, demographic, firmographic, and engagement data to improve targeting and personalization.Develop, maintain, and optimize automated nurture programs, triggered campaigns, lead engagement workflows, and customer journey experiences.Create, edit, and manage email content, campaign assets, dynamic content blocks, personalization tokens, and messaging variations aligned to customer needs and campaign objectives with support from the Campaign Strategy and Marketing Communications ManagerWork closely with the Vietnam Marketing Automation Team to provide requirements, documentation, journey logic, content assets, QA support, and deployment guidance.Assist in campaign setup, audience selection, workflow configuration, testing, and launch activities within marketing automation platforms.Support lead lifecycle management, contact governance, list hygiene, suppression strategies, and consent management best practices.Monitor automation performance and identify opportunities to improve engagement, conversion rates, lead progression, and customer experience.Partner with Sales Operations, CRM stakeholders, and Digital teams to support alignment between marketing automation systems and customer data sources.Document workflows, segmentation methodologies, automation standards, and operational best practices to promote consistency and scalability.Identify opportunities to automate manual processes and improve marketing efficiency through technology and workflow enhancements.SEO & GEO Strategy and Optimization (25%)Develop and execute SEO and GEO (Generative Engine Optimization) strategies that improve organic visibility, content discoverability, and AI-driven search outcomes.Conduct keyword research, content audits, competitive analysis, and optimization initiatives to improve website performance.Audit existing content and identify opportunities to improve findability, user experience, engagement, and search relevance.Partner with Content, Product Marketing, and Campaign teams to develop search-informed content recommendations and optimization strategies.Optimize metadata, internal linking, page structures, content organization, and customer-facing digital experiences.Develop proactive SEO and GEO recommendations, roadmaps, and prioritization plans that align with business goals.Ensure content is structured to perform effectively across both traditional search engines and emerging AI-powered discovery platforms.Monitor SEO and GEO performance trends and identify opportunities for continuous improvement.Content Optimization & Digital Governance (10%)Maintain content quality standards across websites, landing pages, digital assets, and marketing communications.Ensure metadata, alt text, taxonomy, tagging, and content governance standards are consistently applied across digital properties.Optimize content structure and information architecture to improve customer experience and search performance.Partner with content owners to update, consolidate, or retire outdated content and strengthen overall content hygiene.Establish best practices for content organization, accessibility, metadata management, and digital publishing standards.Technical SEO & Website Optimization (5%)Partner with Digital Operations, UX, and Development teams to identify and prioritize technical SEO opportunities.Coordinate and track remediation of technical SEO issues, including crawlability, indexing, page performance, redirects, structured data, and Core Web Vitals.Monitor website health and collaborate on initiatives that improve site discoverability and user experience.Performance Reporting & Business Insights (10%)Develop and maintain dashboards and reporting that measure marketing automation, email marketing, SEO, GEO, and content performance.Analyze campaign, website, search, and engagement metrics to identify trends and optimization opportunities.Translate data into actionable recommendations that improve customer engagement, conversion rates, and digital performance.Present findings, insights, and recommendations to marketing stakeholders and leadership teams.Testing & Optimization (5%)Design and execute A/B testing initiatives across email campaigns, workflows, landing pages, content experiences, subject lines, metadata, and website experiences.Apply testing insights to improve customer engagement, campaign performance, conversion rates, and search visibility.Document learnings and establish repeatable optimization best practices.Desired Skills and ExperienceIf you can do everything listed above, you've got what it takes. Perhaps some of the following would be helpful too:Required ExperienceBachelor's degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or a related field, or equivalent practical experience.Minimum of four years of progressive experience in marketing automation, lifecycle marketing, digital marketing, SEO, or related disciplines.Demonstrated success managing marketing automation programs, email marketing campaigns, nurture streams, and customer journey workflows.Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, or similar technologies. HubSpot experience is strongly preferred.Experience building audience segmentation strategies, personalized customer journeys, automated workflows, and lifecycle marketing programs.Proven experience developing and executing SEO strategies that improve organic search performance and content discoverability.Strong understanding of keyword research, content optimization, internal linking, metadata management, and content governance best practices.Experience using analytics and performance reporting tools to drive optimization decisions.Ability to develop recommendations, establish priorities, and independently manage multiple workstreams in a fast-paced environment.Strong communication and collaboration skills with the ability to influence stakeholders across Content, Product Marketing, Digital, Campaign Strategy, and Analytics teams.Experience working effectively with distributed or offshore teams through clear documentation, planning, and quality assurance processes.Preferred ExperienceExperience supporting GEO (Generative Engine Optimization) initiatives and optimizing content for AI-powered search and discovery experiences.Experience working with SEO platforms such as BrightEdge, SEMrush, Ahrefs, Moz, or similar solutions. BrightEdge experience is a plus.Experience using Google Analytics 4, Google Search Console, Looker Studio, or similar reporting platforms.Familiarity with technical SEO principles, including structured data, schema markup, crawlability, indexing, redirects, and Core Web Vitals.Experience supporting global or multi-region digital marketing initiatives.Experience within B2B manufacturing, construction, industrial products, distribution channels, or e-commerce environments.Familiarity with CRM integrations, lead management processes, and marketing operations best practices.Physical Requirements and Work EnvironmentThe physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is