Director of Product Marketing

The Adobe for Education Institutions team empowers schools to ensure all faculty and students can be lifelong creators. We focus on driving proliferation and active use of Adobe tools within the Higher Education and K12 classroom and throughout the institution. From creativity tools such as Adobe Creative Cloud, to industry-standard tools that prepare students for the creative economy like Adobe Photoshop and InDesign, to administrative-facing productivity tools like Adobe Acrobat Express, the team is committed to transforming educational institutions across the world. Our mission is to inspire creativity and productivity for all learners, and we want you to join the team!

We are looking for an experienced B2B Enterprise Product Marketing leader, with a passion for Education and Creativity, to build the infrastructure, strategy, and sales processes to deepen and scale Adobe’s presence in the largest educational institutions globally. This role will be instrumental in building the Enterprise GTM model to drive acquisition, active use and retention. You will focus on driving adoption of Adobe products with strategic accounts across the US, helping millions of teachers and students bring creativity into their classrooms.

What You’ll Do

• Own the end-to-end core Product Marketing strategy for Adobe Education Institutions, including market strategy, positioning, commercialization, product launches, customer insights, and GTM execution

• Focus on driving growth with the Creative & Business Professional audiences spanning Adobe’s full portfolio including Creative Cloud, Photoshop, Illustrator, Premiere, Firefly, Acrobat, Express, Student Spaces and much more.

• Lead market analysis and build cases to identify, prioritize and scale future growth segments, audiences, products and geographies

• Lead GTM strategy and execution for major product launches, ensuring cross-functional alignment across Product, Sales, Marketing, Customer Success, and Executive Leadership.

• Build and continuously evolve the foundational GTM deliverables for the Creative & Business Professional audiences including messaging, positioning, difficulties, use cases, offers, product launches, roadmap development, sales enablement, personas and competitive insights

• Define and refine Ideal Customer Profiles (ICP), segmentation strategy, and target audiences to improve growth across institution types, buyer personas, and global markets.

• Use data to set and track ambitious growth targets for important measures including Annual Recurring Revenue (ARR) and Monthly Active Users (MAU)

• Partner closely with Product Management to influence product strategy, roadmap prioritization, packaging, pricing, licensing, offers and investment decisions based on customer insights, market trends, and competitive intelligence.

• Develop an inspiring B2B Institution vision and roadmap while partnering closely with Product, Sales, Demand Gen and many other teams to quickly execute

• Scale the B2B Enterprise GTM multi-touch model including optimizing KPIs at each stage in the buyer journey to improve conversion rates, engagement, cross-sell, up-sell and retention

• Advocate within Adobe on behalf of students, teachers, and administrators

• Attract top talent and develop an impactful team of world class product marketers who are experts at their craft

• Be proactive and passionate about using AI internally to scale workflow productivity and help craft the external narrative story for how to leverage Adobe AI tools in education to improve the learning experience

What You Need to Succeed

• 12+ years in B2B Enterprise Product Marketing

• 6+ years of people management experience.

• Deeply understands the B2B Enterprise GTM funnel and buying journey

• Expert at core Product Marketing craft including messaging, product strategy, GTM launch and sales enablement

• Can build strong relationships and execute a strategy across large matrixed organizations

• Has built and managed high performing B2B Product Marketing teams that have driven measurable results

• Has worked with distributed teams to grow a global business and scale new markets/segments

• Motivated to reach big goals and operate in a rapidly changing environment

• Comfortable using complex data to inform prioritization and resourcing

• Exceptional drive for results, strategic thinking and communication skills

• Strong work ethic, combining bias toward action with innovative thinking

• Experience in education industry is a plus but not required

• Experience with Adobe Creative & Productivity products is a plus but not required

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on aiapply.co .

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $221,000 - $320,000 In New York, the pay range for this position is $221,000 - $320,000 In Washington, the pay range for this position is $198,000 - $286,650

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.