Manager, Commercial Strategy & Insights - Home

Job Description

Job Description

About the Group

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

Job Overview

The Commercial Strategy - Home team uses insights and analysis to develop commercialization and go-to-market plans for the Home portfolio across the U.S. and Canada. The team brings together strategy, data, and business intelligence to identify opportunities and guide commercial decisions. It partners across Retail, eCommerce, and cross-functional teams to align priorities and support execution. The team also helps shape new product commercialization and launch readiness. Together, the team turns business performance and market insights into clear actions that drive growth.

As a member of the Commercial Strategy team, the Associate Manager, Commercial Strategy & Insights - Home leads business intelligence and performance analytics across Retail and eCommerce in North America. This role transforms syndicated, customer, eCommerce, and internal data into scalable reporting, actionable insights, and clear business narratives that support commercial decision-making. Serving as the Home Channel subject-matter expert for syndicated data and analytical tools, the role partners with Commercial Strategy, Customer Development, Marketing/Category Management, Revenue Growth Management, eCommerce, and HQ BI teams to diagnose performance, identify risks and opportunities, and strengthen analytical capabilities.

Work Location: West Chester, PA

Work model: Hybrid

Travel: Minimal, ~10%

Key Responsibilities

• Lead end-to-end analysis of Home Channel performance across U.S. Retail, Canada, and eCommerce, from total market to customer/banner level, identifying drivers related to distribution, velocity, assortment, pricing, and promotion. 
• Integrate syndicated, customer, eCommerce, sell-in, sell-out, and internal data to diagnose performance trends, shipment-versus-consumption gaps, forecast risks, and commercial opportunities. 
• Translate complex data into actionable insights, recommendations, and clear business narratives that guide customer, channel, and commercial decision-making. 
• Own and continuously improve the Home Channel reporting ecosystem, including scalable dashboards, standardized measures, reporting hierarchies, calculation logic, data validation, and user acceptance testing. 
• Serve as the primary Home Channel business partner to HQ BI teams for the development and ongoing enhancement of Power BI solutions, semantic models, and automated reporting capabilities. 
• Lead analytical development for local and HQ business reviews, partnering with the Senior Manager to define critical business questions and deliver executive-ready insights, visualizations, and presentations. 
• Build eCommerce and Amazon analytical capabilities by developing performance reporting, diagnosing priority business questions, and connecting digital and retail results to identify broader Home Channel trends and opportunities. 
• Evaluate new product development, pricing, promotion, assortment, and distribution opportunities by validating business-case assumptions, assessing customer and channel considerations, and identifying risks and opportunities. 
• Establish post-launch performance measurement and collaborate with Commercial Strategy, Customer Development, Marketing/Category Management, Revenue Growth Management, Commercial Data & Enablement, eCommerce, and other stakeholders to recommend corrective actions and improve business outcomes. 

Professional Qualifications

• Bachelor’s degree in Business, Analytics, Marketing, Finance, or a related field.
• Minimum of 3 years of experience in commercial strategy, category management, business intelligence, customer analytics, or a related field; preferably in a CPG industry.
• Advanced proficiency with Nielsen (NIQ) and/or Circana, Excel, Power BI, syndicated and customer data, data validation and quality assurance, and insight storytelling.
• Experience with Amazon and eCommerce analytics, Numerator, retailer point-of-sale data, and pricing or promotion analytics is preferred.
• Demonstrated ability to translate complex analyses into clear commercial recommendations and communicate effectively with senior stakeholders and cross-functional partners.
• Ability to review and interpret detailed data, maintain accuracy and attention to detail, manage multiple priorities and deadlines, and exercise sound judgment in a fast-paced business environment.
• Ability to communicate and collaborate effectively with cross-functional partners and senior stakeholders through written communications, virtual meetings, presentations, and in-person discussions.

Benefits & Perks

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.