Account Executive

Job Description

Account Executive – Beverage Alcohol (BevAlc)

Surfside is the advertising operating system built for the retail majority, powering retail media and closed-loop measurement across more than 10,000 independent, regional, and specialty retailers. By aggregating fragmented retail supply into a single, addressable network and unifying first-party data, audience creation, media activation, and measurement into one platform, Surfside enables brands and retailers to reach verified shoppers and measure performance based on real outcomes.

For sellers, this means representing a platform with real differentiation: addressable audiences, measurable outcomes, and the ability to connect media exposure to consumer action. Surfside sits at the intersection of advertising, commerce, and data—helping brands reach consumers across digital and physical retail environments and understand what happens next.

The Opportunity

At Surfside, the work environment is collaborative, fast-paced, and team-driven. We are seeking a highly motivated Account Executive to grow our Beverage Alcohol business across brands and advertisers.

This is a quota-carrying sales role for someone who knows how to prospect, build relationships, uncover client needs, and translate those needs into compelling media solutions. The ideal candidate understands digital advertising and retail media and is comfortable selling across offsite, onsite, and in-store environments.

This person will own relationships from initial outreach through proposal, close, and expansion, working closely with internal strategy, operations, product, and leadership teams to grow Surfside's presence across the BevAlc industry.

Key Responsibilities

• Revenue Growth: Own and exceed individual revenue targets by developing new business and expanding existing advertiser relationships.
• Pipeline Development: Build and maintain a healthy pipeline through consistent prospecting, relationship development, referrals, industry events, and strategic outreach.
• Client Relationships: Develop relationships across BevAlc brands, including marketing, media, shopper, commerce, e-commerce, and brand teams.
• Solution Selling: Understand client objectives and translate Surfside's capabilities into customized media programs spanning offsite media, onsite retail media, sponsored product placements, and in-store activation.
• Presentation: Clearly communicate Surfside's value proposition and confidently present capabilities, recommendations, and campaign opportunities to clients.
• Retail Media & Digital Expertise: Educate advertisers on how Surfside can complement existing media and retail media investments, particularly across the fragmented independent retail landscape.
• Campaign Development: Partner with internal strategy and operations teams to develop proposals, media plans, and campaign recommendations that address advertiser objectives.
• Account Growth: Identify opportunities to expand relationships across brands, campaigns, markets, and budgets.
• CRM & Forecasting: Maintain accurate opportunity, pipeline, activity, and forecasting information within Salesforce.
• Market Insight: Stay current on BevAlc trends, advertiser priorities, competitive offerings, retail media developments, and emerging opportunities across the category.

Qualifications

• Experience: 4+ years of sales experience in digital media, advertising, retail media, ad tech, commerce media, or a related field.
• Industry Experience: Experience working with Beverage Alcohol brands or advertisers strongly preferred.
• Sales Performance: Demonstrated ability to build pipeline, manage a sales process, and consistently meet or exceed revenue targets.
• Advertising Knowledge: Strong understanding of digital media and familiarity with programmatic advertising, retail media, CTV, audience targeting, and campaign measurement.
• Relationship Building: Ability to develop relationships across multiple levels and functions within client organizations.
• Communication Skills: Strong presentation, written communication, negotiation, and interpersonal skills.
• Entrepreneurial Mindset: Comfortable operating in a fast-growing environment where sellers are expected to identify opportunities, create momentum, and take ownership.
• Technical Proficiency: Experience with CRM systems such as Salesforce and familiarity with digital advertising platforms and measurement metrics.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

What We Offer

• Competitive compensation package with performance-based incentives.
• Comprehensive benefits, including health, dental, vision, and 401(k).
• A dynamic, supportive, and innovative work environment.
• Flexible PTO.
• Monthly wellness stipend.
• Opportunity to help shape and grow Surfside's Beverage Alcohol business.

Equal Opportunity Statement

Surfside is an Equal Opportunity Employer and recognizes that a diverse workforce is crucial to our success as a business. We encourage and welcome you to apply irrespective of age, gender identity, race, religion, sexual orientation, color, pregnancy, family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.