eCommerce Specialist

Drive Growth and Innovation in Faith-Based eCommerce! Are you passionate about creating impactful online experiences and leveraging digital tools to share transformative content? Do you excel in optimizing websites, managing online campaigns, and driving eCommerce growth? If so, we invite you to join Ave Maria Press as our eCommerce Specialist, where your technical expertise and creativity can help advance our mission. About Us At Ave Maria Press, we believe in the transformative power of words to inspire, enlighten, and uplift. With a rich legacy of publishing high-quality, trustworthy Catholic content, we are dedicated to spreading messages of faith, hope, and love. We are looking for an eCommerce Specialist to enhance our digital platforms, improve discoverability, and optimize the customer journey. What You’ll Do Enhance and Maintain eCommerce Platforms Manage the Ave Maria Press website to ensure a seamless shopping experience, optimize product placement, and update site content regularly. Own and manage the Shopify Plus eCommerce platform, including product setup, site management, promotions, merchandising updates, and basic troubleshooting. Set up, maintain, and optimize social media shops to increase product visibility, engagement, and conversion. Partner with internal stakeholders and external website developers to scope requirements, communicate priorities, test enhancements, and support ongoing site improvements. Stay current on Shopify platform updates and apps, new features, and best practices to identify opportunities for ongoing improvement. Implement SEO best practices to improve organic search rankings and drive traffic to the website. Maximize Visibility Across Platforms Optimize the placement and promotion of Ave Maria Press titles on external platforms, including Google and Amazon. Oversee pay-per-click (PPC) campaigns on platforms like Google Ads and Amazon, monitoring performance and refining strategies to maximize ROI. Conduct keyword research to improve discoverability and create competitive product listings. Own performance outcomes for the eCommerce site, with top priorities including increasing qualified traffic, improving conversion rates, and maximizing online revenue. Develop and execute strategies to increase online sales, improve conversion rates, and expand the reach of our titles. Collaborate closely with Marketing, Sales, IT, and Customer Service to ensure eCommerce initiatives are aligned with overall business objectives, technically supported, and customer-focused. Analyze website and sales data to identify trends, measure the effectiveness of campaigns, and inform future initiatives. Continually monitor and set goals in Google Analytics to track performance and identify opportunities for growth. Manage timelines, priorities, and multiple initiatives simultaneously to support business goals. Identify and test opportunities to improve conversion rates across the website and social comer channels through A/B testing, site optimization, and performance analysis. Translate performance data and customer behavior insights into actionable recommendations to improve revenue and customer experience. Enhance Customer Engagement Create and manage user-friendly resources, such as FAQs and automated flows, to address common customer inquiries. Regularly update and maintain the Help Center, ensuring accuracy and relevance of content. Provide exceptional support to customers navigating our eCommerce platforms. Coordinate Travel and Conferences Assist in planning and staffing conferences, including booth setup, shipment coordination, and staff schedules. Who We’re Looking For: Proficient in eCommerce platforms, specifically Shopify Plus, analytics tools, and SEO strategies. Skilled at troubleshooting issues and implementing solutions to improve digital performance. Customer-Focused Strategist Committed to optimizing the online shopping experience and addressing customer needs effectively. Creative in identifying ways to enhance product discoverability and engagement. Collaborative, Project-Oriented Team Member Experience working cross-functionally to move projects from concept through execution, with the ability to manage timelines, priorities, and multiple initiatives simultaneously. Experience working with website developers and technical partners in an eCommerce environment. Strong communication skills, with the ability to collaborate effectively across Marketing, Sales, IT, and Customer Service. Passionate about staying ahead of digital trends and implementing innovative eCommerce solutions. Able to bring fresh ideas to improve online performance and customer experience. Desired Skills and Experience Bachelor’s degree in Marketing, Business, or a related field. 2–4 years of eCommerce or digital marketing experience. Proven experience managing a Shopify Plus website (product setup, site management, promotions, and basic troubleshooting). Strong knowledge of SEO, keyword research, and PPC campaign management. Comfortable supporting higher-volume or more complex eCommerce environments. Hands-on experience setting up, maintaining, and optimizing social media shops. Familiarity with platforms like SEMrush, Google Ads, and Amazon Seller/Vendor Central. Experience with data analysis and reporting tools. Familiarity with Catholic teachings and publishing. Highly preferred: A practicing Catholic or candidate who is strongly aligned with and supportive of the mission and teachings of the Catholic Church. Ability to travel as needed for conferences and events. Strong communication skills, with the ability to collaborate effectively across Marketing, Sales, IT, and Customer Service. This is a full-time salaried position. The expected work hours are 37.5 hours per week, between the business hours of 8:00 a.m. and 4:30 p.m. (ET), Monday through Friday. This role is on-site at Ave Maria Press in Notre Dame, Indiana. Candidates who are willing and able to work on-site are strongly preferred; however, remote candidates will also be considered. This role offers competitive compensation and a comprehensive benefits package, including paid time off and a 403(b)-retirement plan. Ave team members are part of a supportive company culture and contribute to a dynamic, mission-driven team committed to collaboration and innovation. Work Authorization/Security Clearance: Must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of an employment visa at this time. Ave provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. #J-18808-Ljbffr