Influencer Marketing & PR: Assistant Manager

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.DescriptionThe Assistant Manager, PR & Influencer Marketing for Clinique (North America) will be responsible for supporting the consumer engagement team– including editor outreach, special events, always-on influencer programming, paid influencer programming, and derm relations.As part of the Consumer Engagement team – this person will be a part of the seamless consumer communications messaging in an effort to build brand awareness, brand love, and talkability amongst key consumer segments in the ever-evolving beauty and lifestyle space.This is a fast-paced role ideal for a detail-oriented, collaborative, and proactive professional passionate about beauty, innovation, and brand storytelling.KEY RESPONSIBILITIES:StrategyGenerate innovative ideas and pitches to engage our community, driving increased earned media value (EMV) and fostering brand loyalty.Develop deep understanding of the brand core consumers, key priority products, key audience segments, etc.)Support and guide winning strategy on how to grow and accelerate brand EMVSupport development of go to market media strategies in partnership with consumer engagement team and cross functional marketing partners and retailer teams.Partner with internal teams and external agencies to ensure accurate implementation and timely launchesPR/ Influencer/EventingSupport the cultivation and expansion of the Clinique Community; regularly identify and engage with new talentSupport the execution of a scaled, always-on seeding and paid influencer marketing internally and with key agency partnersSupport strategy supporting our launches and evergreen moments from concept to executionCreate best-in-class experiences for editors, influencer, and consumersManage the implementation and execution of brand eventing from start to finishSupport the implementation of influencer mailings & seeding strategy (assembly, logistics, delivery status, troubleshooting), working with vendors for seamless execution.MeasurementManage weekly and monthly reporting across PR + Influencer programmingTrack primary and secondary KPI’s for all campaigns, and bring strong analytical POV to reportingPartner with agencies to curate wrap reporting for key earned media initiativesSynthesize learnings to drive internal reporting(leadership, product marketing, global CE, etc.) stakeholders.Leverage learnings to influence go forward strategic plans/media campaign executionsFinancial ManagementOwn all internal financial documents regarding influencer/PR spend. Communicate with Brand, Finance, and Accounts Payable teams to understand any discrepancies, outstanding invoice payments, etc.PO & Invoice ManagementEnsure internal finance trackers are up to dateManage budget tracker; Brandmaker projections & actualization entries for all earned media effortsMonitor and track budget allocations for talent partnerships and activationsReconcile monthly/quarterly budget forecastsCross-Functional CollaborationWork closely with 360, E-commerce, Creative, Category Marketing, Retail, and Analytics teamsCoordinate with agency and vendor partners to ensure flawless execution and alignment on campaign timelines and deliverablesFoster a culture of collaboration and creativity cross functionally with NA + Global brand partnersManage the relationship between team programming and total business goals to identify opportunities for synergies and optimizationQualificationsAgency experience highly preferred3-5 years PR/Influencer experience required, preference for beauty/wellness industryDemonstrated passion for beauty, influencers, and content creators - always “in the know.” Obsession with Instagram, TikTok, YouTube, and social media best practicesExisting relationships with influencers, editors, talent agentsStrong team player who works well in a highly integrated team model (internal + external) and fast-paced environmentHighly organized, detail-oriented, and proactive in managing multiple projects simultaneouslyClear and concise communicator, able to convey ideas effectively both in writing and verballyMust possess strong skills across MS excel, Powerpoint, Tribe Dynamics or similar platforms, and emerging AIBachelor’s degree in Marketing, Communications, Advertising or a related fieldPay Range:The anticipated base salary range for this position is $75,350.00 to $112,500.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.Equal Opportunity EmployerIt is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact View email address on click.appcast.io Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.Philadelphia Applicants: Philadelphia's Fair Chance Hiring LawRhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law. #J-18808-Ljbffr The Estée Lauder Companies