Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Principal Software Engineer, Ads

$268.6k - $395k
Full-time

DoorDash USA

About the Team

DoorDash Ads has become one of the fastest growing parts of DoorDash and a core pillar of the company's growth. Our Ads platform serves two core customer groups, Restaurant and CPG advertisers, and is rapidly expanding from enterprise into mid-market and SMB. The business is scaling fast, and we're building the infrastructure to match it. We are evolving from a first-generation platform into a sophisticated, full-funnel advertising system. The architectural decisions made now will define how DoorDash Ads scales across restaurants, retail, and grocery for the next decade.

About the Role

As a Principal Engineer on Ads, you will serve as the technical leader for the Ads organization, setting architectural direction and driving the long term technical strategy for the systems that power our entire advertising business. This is an individual contributor role with organization-wide technical authority and director level scope. You will define what we build, how we build it, and the engineering culture that outlasts any single project. You will partner closely with Machine Learning, Product, Data Science, and Infrastructure stakeholders to align on roadmap, scale foundational systems, and deliver high-impact outcomes that improve advertiser ROI, platform reliability, and consumer experience.

You're excited about this opportunity because you will…

  • Lead at scale.Serve as the technical lead for the Ads organization, providing architectural vision and direction across the full Ads stack.
  • Influence across the organization. Drive alignment across ML, Infrastructure, Product, Data Science, and partner engineering teams. Mentor engineers across the Ads org to raise the bar on technical excellence and systems thinking.
  • Shape engineering culture . Define the patterns, principles, and standards for how the Ads org designs, ships, and operates large scale distributed systems.
  • Solve genuinely hard problems, hands on . Dig into the most complex distributed systems challenges in ads and write code that moves the needle.

We're excited about you because you have…

  • B.S. or M.S. in Computer Science or equivalent experience.
  • 12+ years of industry experience, with a proven track record of leading large-scale, high-impact platform initiatives that span product, engineering, and ML teams.
  • Demonstrated ability to define and drive multi-year technical roadmaps that balance short-term product delivery with long-term platform health, with clear ownership of the architectural decisions that shape both.
  • Deep expertise building and scaling platform systems that serve as the foundation for product experiences.
  • Meaningful experience in ads, commerce, or marketplace platforms.
  • Ability to operate at director level scope - driving technical strategy, communicating across executive stakeholders, and shaping organizational priorities - while remaining deeply hands-on.
  • Exceptional technical intuition paired with strong cross functional influence and alignment skills.
  • Humility and a growth mindset; you lead through expertise and collaboration, not hierarchy.

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

See below for paid time off details:

  • For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
  • For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illinois and Colorado.

$268,600—$395,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here:
Beware of recruitment scams: DoorDash, Deliveroo, and Wolt will never ask you to pay money or share sensitive financial information during hiring — learn more about our legitimate recruiting process at Recruitment Scam Awareness - DoorDash .

Vacancy posted 3 days ago
Similar jobs that could be interesting for youBased on the Principal Software Engineer, Ads in San Francisco, CA vacancy
  •  ...ecosystem from abuse. We work across product engineering, infrastructure, safety, and operations...  ...at global scale.As OpenAI builds new ads experiences, we are establishing the...  ...the RoleWe’re looking for an experienced Software Engineer to build the backend systems and... 
    Suggested
    Relocation package

    OpenAI

    San Francisco, CA
    17 days ago
  •  ...recruiting process here . The Programmatic Ads team integrates with external demand...  ...quality. - Independently drive the full software development lifecycle, including ideation...  ...and production quality. - Mentor junior engineers on the team and provide design and coding... 
    Suggested
    Full time
    Work at office

    Pinterest

    San Francisco, CA
    8 days ago
  •  ...new cross-functional group working across engineering, product, research, and design to build...  ...products, including next-generation ads experiences, that strengthen user trust,...  ...Role We're looking for an experienced Software Engineer to help build the creative rendering... 
    Suggested
    Relocation package

    OpenAI

    San Francisco, CA
    4 days ago
  • $156.4k - $253k

     ...drives great outcomes.Job SummaryYour CareerIn the Layer-7 Security Software team, we are responsible for at least one, often two to three...  .... Our core Application Identification and Content Inspection Engine runs on Hardware, Virtualized, Container and Cloud-delivered... 
    Suggested
    Full time
    Work at office

    Palo Alto Networks

    San Francisco, CA
    3 hours ago
  • $173k - $230k

     ...practices and finding ways to bring those practices into the engineering organization. Essential Functions Partners with product...  ...roadmaps. Be a thought leader: a senior point of expertise on software engineering issues, industry trends and developing... 
    Suggested
    Hourly pay
    Work at office
    Immediate start
    Visa sponsorship
    Work visa
    Flexible hours

    Early Warning®

    San Francisco, CA
    12 hours ago
  • $250k - $280k

     ...the Role We are seeking a highly skilled and experienced Principal Engineer to join our Post Trade Engineering team. As a Principal...  ...using Java/Golang Assesses the health and performance of software applications and databases and provides software and technology... 
    Full time
    Work at office
    Remote work
    Worldwide
    3 days per week

    DriveWealth

    San Francisco, CA
    12 hours ago
  • $260k - $340k

     ...of a high-performing team that believes in each other, come build with us at Crusoe. About This Role: As the Principal Systems Software Engineer , you will serve as the visionary lead for Crusoe’s next-generation AI infrastructure. This is a role for an industry... 
    Full time
    Temporary work

    Crusoe Energy Systems LLC

    San Francisco, CA
    6 hours ago
  •  ...is a startup company developing technology on the frontier of engineering and biology. Our first product is a smart microinvasive needle...  ...of surgery. About the role We are looking for a lead software engineer who is excited to develop technology at the forefront... 

    Current Surgical Inc.

    San Francisco, CA
    a month ago
  •  ...people with exceptional talent and standards to help bring home robotics to millions of households. The Role As a Principal Robotics Software Engineer, you’ll help define the software architecture that turns the capabilities of a complex robot into coherent, reliable... 

    Weave Robotics, Inc.

    San Francisco, CA
    6 hours ago
  • $300 per month

     ...the abundance of energy and intelligence. We’re crafting the engine that powers a world where people can create ambitiously...  ...pace for responsible, transformative cloud infrastructure. Principal Systems Software Engineer San Francisco, Sunnyvale (On-site) About... 

    Crusoe

    San Francisco, CA
    4 days ago
  • $276k - $414k

    Principal Software Engineer Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn... 
    Temporary work
    Live in
    Local area

    Snapchat

    San Francisco, CA
    2 days ago
  • $80k - $150k

    Join to apply for the Principal Software Engineer role at CEF.AI . We offer highly competitive compensation and founder‑level equity for this senior technical position. Your true remuneration will depend on your experience and skill set, so please discuss details with... 
    Full time
    Remote work

    CEF.AI

    San Francisco, CA
    3 days ago
  • $230k - $250k

    Senior Technical Recruiter at Scion Staffing Scion Technology has been engaged to conduct a search for an experienced Principal Full-Stack Software Engineer for our client, a cutting-edge AI/data startup in San Francisco, CA! This is a full-time, direct hire position... 
    Full time
    Temporary work
    Interim role
    Work at office

    Scion Staffing

    San Francisco, CA
    2 days ago
  • Principal Software Engineer We are looking for a Principal Software Engineer (P60) in the Rovo & AI engineering org to serve as the lead technical architect for our next-generation third-party (3P) connectors i.e. enterprise integrations. Our mission is to build, harden... 

    Atlassian

    San Francisco, CA
    2 days ago
  • $209.7k - $273.78k

     ...goals, and other priorities. We can hire people in any country where we have a legal entity. We're looking for a Principal Fullstack Software Engineer to join our team, passionately focused on delivering creative improvements for our engineering teams. Responsibilities... 
    Work at office
    Local area

    Atlassian

    San Francisco, CA
    4 days ago
  • $183.6k - $297k

     ...Infrastructure ecosystem, including Identity & Access Management, API Gateway, and automated onboarding services.Senior Principal Software Engineers are:Technical experts that help accelerate adoption of the very best engineering practices, while maintaining knowledge... 
    Full time
    Work at office
    Visa sponsorship
    Work visa

    Palo Alto Networks

    San Francisco, CA
    1 day ago
  •  ...Intelligent IaaS, and Elastic CaaS. Bridge the gap between silicon and software to optimize the I/O path for massive-scale generative AI...  ...networking. Must possess a degree in Computer Science or Engineering and a proven track record of shipping production-grade infrastructure... 
    Temporary work

    FELICIS

    San Francisco, CA
    5 days ago
  • $170k - $277k

     ...including the data pipeline, analytics engine, and user interface. We are a fast‑paced...  ...world. Job Summary As a Senior Principal Backend Engineer in our Cortex group, you...  ...technical field. ~14+ years of professional software engineering experience, with a focus on... 
    Full time
    Work at office

    Palo Alto Networks, Inc.

    San Francisco, CA
    2 days ago
  •  ...this strategy is a need for world-class technical leadership—engineers who can see across domains, design foundational systems,...  ...the architectural direction for years to come. As a Principal Staff Software Engineer, you will play a pivotal role in shaping WEX’s DaaS... 

    WEX

    San Francisco, CA
    2 days ago
  • $141.9k - $190.3k

     ...& Technology is a global organization of engineers, product developers, designers, technologists...  ...media business globally.Job Summary:The Ad Serving Engineering organization within...  ...ESPN, and others.As a Senior Full Stack Software Engineer (P3) on our team, you'll leverage... 
    Work experience placement
    Work at office

    Disney Entertainment and ESPN Product & Technology Careers

    San Francisco, CA
    3 days ago
  • $150k - $250k

    Principal Full Stack Software Engineer JITX is revolutionizing circuit board design by making it code-first. Instead of dragging components around in a GUI, engineers write code—or have AI write it for them—to define their circuit boards. We're a ~12-person startup building... 
    Immediate start

    JITX

    San Francisco, CA
    6 days ago
  •  ...expertise in a single framework. We’re also interested in Principal-level engineers who have solved comparable problems through Flutter, Kotlin...  ...on how it changes the way mobile teams build and operate software. About the team You'll be joining our Client Platform... 
    Live in
    Work at office
    Immediate start
    Relocation
    Relocation package
    Free visa
    Flexible hours

    Canva

    San Francisco, CA
    8 days ago
  • $186.4k - $266.3k

    About the Role:We are hiring a Senior Software Engineer to build Tubi's native app runtime for connected TVs on Cobalt, the lightweight, open-...  ...video pipeline needs such as demuxing, adaptive streaming, and ad playbackBuild tooling that runs the Tubi app on Cobalt on... 
    Full time
    Temporary work
    Work at office
    Local area
    Flexible hours

    Tubi TV

    San Francisco, CA
    3 hours ago
  • $217k - $410k

     ...a profitable, fast-growing go-to-market software company backed by more than $250M in funding...  ...35 million companies, with an AI-native engine that helps sales, marketing, and revenue...  ...planned for this role, at Staff and Principal level • High-autonomy environment with... 
    H1b
    Work at office
    3 days per week

    Raydar

    San Francisco, CA
    a month ago
  •  ...direct communication. About the role Product engineers turn messy, high-value office work into software that feels simple, dependable, and fast. You’ll build...  ...’ offices use every day to get work done without adding more work to manage. You will be a great fit if... 
    Work at office

    Lassie

    San Francisco, CA
    a month ago
  • $160k - $200k

     ...culturally relevant.  ABOUT THE ROLE Samba TV's Product Engineering team builds the software that puts our data to work — customer-facing platforms,...  ...; comfort across both is a strong plus Background in ad tech, audience measurement, or CTV/OTT platforms... 
    Temporary work

    Samba

    San Francisco, CA
    10 days ago
  • $164k

     ...About the role Chime's Growth Engineering team builds the member-facing experiences that move...  ...role, you have - 5+ years developing software in a production environment at scale - Proven...  ...- Growth or consumer experience as an added plus #LI-Onsite #LI-AC2 A little about... 
    Full time

    Chime

    San Francisco, CA
    21 days ago
  • $165.2k - $223.6k

     ...members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers...  ...royalties, and partner data delivery.Key job responsibilitiesAs a Software Development Engineer on the Partner Payments and Reporting teams, you will... 
    Internship
    Local area
    Worldwide
    Flexible hours

    Amazon

    San Francisco, CA
    1 day ago
  • $135.92k - $169.9k

     ...remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or...  ....See yourself at Twilio Join the team as Twilio's next Staff Software Engineer on our Data Substrate team. Who we are & why we're hiring Twilio... 
    Local area
    Remote work
    Worldwide

    Twilio

    San Francisco, CA
    2 days ago
  • $135k - $175k

     ...Join to apply for the Software Engineer role at On Me Join to apply for the Software Engineer role at On Me Get AI-powered...  ...and interests, redeemable across multiple brands and easily added to your mobile wallet. Check it out at onme.com! Since our... 
    Full time
    Summer work
    Work at office
    Remote work
    2 days per week

    On Me

    San Francisco, CA
    3 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Principal Software Engineer, Ads. Be the first to apply!