Sr. Analyst, Web Tagging & Analytics

Senior Web Tagging & Analytics Analyst

The Senior Web Tagging & Analytics Analyst supports digital product, marketing, IT, and operations teams by implementing and maintaining web tagging and analytics solutions across AutoNation digital properties. This role ensures accurate, reliable, and compliant data collection to support analytics, marketing optimization, and business decision-making.

Responsibilities

• Support, document, maintain, and extend the digital analytics tagging infrastructure.
• Collaborate with Product and Engineering teams to deploy and maintain accurate website tracking through the implementation and configuration of web tags.
• Develop, implement, and maintain vendor and agency tags in Tealium, and understand tagging impacts on digital advertising campaigns.
• Lead tagging QA and validation, including pre- and post-release testing, and partner with Product and Engineering to confirm tracking acceptance prior to launches.
• Monitor tagging health and data quality through ongoing validation, audits, and troubleshooting to proactively identify regressions or data gaps.
• Support CCPA and consent-management compliance by partnering with internal teams and external vendors.
• Read and write JavaScript within the tag management system to implement custom tracking, debug issues, and perform QA.
• Write SQL queries to validate tracking accuracy, analyze funnel performance, and investigate discrepancies in digital analytics data.
• Administer and support Google Analytics and Tealium, including troubleshooting and user support.
• Partner with analytics and business stakeholders to support custom reporting and dashboards and ensure data is trustworthy and actionable.

Success in This Role

• Consistent, accurate tagging across digital properties with fewer data discrepancies.
• Improved confidence in analytics data used for reporting and optimization.
• Timely identification and resolution of tracking issues tied to releases, vendor changes, or consent requirements.
• Strong cross-functional alignment on tracking expectations and delivery.

Requirements

• Bachelor's degree in Marketing, Information Systems, Computer Science, Business Intelligence, or a related field.
• 5+ years of experience with tag management systems such as Tealium or Google Tag Manager.
• Experience writing SQL queries and performing quantitative analysis.
• Strong ability to read and write JavaScript (or similar scripting) within tag management tools.
• Hands-on experience with debugging tools such as Chrome Developer Tools, Tealium Debugger, Adswerve Data Layer Inspector, or similar.
• Proven experience administering Google Analytics.
• Ability to manage multiple priorities independently in a fast-paced environment.
• Strong communication, troubleshooting, and problem-solving skills, with clear ownership of issues through resolution.

Exciting Benefits and Perks Await You:

• Competitive compensation and 401k matching
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers.
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide.

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.