Lifecycle Marketing Lead

Location and Compensation Alexandria, VA Compensation: $100,000 to $120,000 per year About Us SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thoughtleader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Company Information Company: SHRM Industry: Human Resource Management Level: Salary Job Family: Marketing & Communications Job Title The Lifecycle Marketing Lead role supports BAM's business-to-moment (B2M) marketing strategy through the development and execution of targeted, data informed marketing initiatives aligned with audience needs and key moments throughout the member and customer lifecycle. Job Description This individual contributor role serves as a subject matter expert in lifecycle and retention marketing, leading the execution of marketing initiatives for designated products and strategic priorities. The Lead collaborates across teams to coordinate marketing budget tracking, maintain performance reporting, and provide actionable insights that support marketing effectiveness and informed business decisions. Work Environment Schedule: Hybrid (3 days in office / 2 days remote) – Tuesday through Thursday in office, Monday and Friday remote. Must be available during standard business hours, core hours between 8:00–9:00 a.m. and 5:00–6:00 p.m. local time. Travel: Occasional 0–10%. Responsibilities Coordinate marketing budget tracking, monitor expenditures against approved allocations, reconcile spending with Finance, and identify variances for review. Lead the development and execution of lifecycle marketing campaigns and engagement journeys focused on strengthening member retention, renewal, and overall engagement. Coordinate and execute integrated marketing initiatives for designated products, emerging offerings, and special projects in collaboration with cross-functional stakeholders. Perform other duties and projects as assigned. Develop and maintain marketing performance dashboards and scorecards, tracking key metrics such as renewal rates, customer acquisition costs, margin contribution, and campaign effectiveness. Collaborate with Business Intelligence and Finance to validate reporting accuracy, analyze performance trends, and provide actionable recommendations to support continuous improvement. Partner with Content, Campaign Strategy, MarTech, Product, and other teams to ensure effective implementation and alignment of marketing activities. Apply audience insights, behavioral data, and lifecycle stages to develop targeted marketing strategies aligned with BAM's B2M approach. Support visibility into marketing investments and resource utilization by maintaining accurate financial tracking and reporting. Requirements Seven (7) or more years of experience in lifecycle, retention, performance, or integrated marketing. Demonstrated experience developing and executing marketing campaigns and initiatives across multiple products, audiences, or customer segments. Experience coordinating cross-functional projects and influencing stakeholders without direct supervisory authority. Experience with marketing budget tracking, financial reporting, marketing automation platforms, and performance analytics. Knowledge Strong analytical skills, including experience developing dashboards, performance scorecards, and actionable business reporting. Working knowledge of marketing budgets, expenditure tracking, financial reconciliation, and performance measurement. Advanced knowledge of lifecycle, retention, and performance marketing strategies, including audience segmentation and customer engagement. Skills Ability to translate member and customer insights into effective, data informed marketing campaigns and engagement journeys. Strong project management and organizational skills, with the ability to independently manage multiple initiatives and competing priorities. Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality. Excellent communication, collaboration, and stakeholder management skills, with the ability to influence outcomes across cross-functional teams. Ability to provide subject matter expertise, guidance, and recommendations to support marketing initiatives and continuous improvement. Education Bachelor’s degree in Marketing, Business, Communications, or a related field, or relevant equivalent experience in lieu of degree. Physical Requirements Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment. Occasional standing, walking, bending, and reaching. Ability to lift and carry up to 30 pounds as needed. Clear verbal and written communication skills for effective interaction with colleagues and stakeholders. Legal Disclaimer SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever‑evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. For More Information Website: #J-18808-Ljbffr Utah SHRM