Hotel Area Director of Sales - Tru by Hilton Augusta, GA

Area Director of Sales Major Responsibilities Profit Management: Responsible for revenue production for the hotel, and meeting or exceeding planned revenue objectives for occupancy and average daily rate; meets or exceeds budgeted RevPAR for the hotel. Insures that the hotel exceeds penetration, rate and yield indexes. Prepares departmental budget that correctly reflects the hotel's business plan. Forecasts occupancy fluctuations and directs selling activities to maximize revenues. Knows the hotel's demand segments, sources of business for each, and balances market segments according to supply and demand. Knows the principal competition for each market segment and takes advantage of hotel's strengths against each competitor. Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.). Guest Services: Supports guest service as the hotel's driving philosophy; demonstrates a commitment to guest service by responding to guests' needs. Marketing & Sales Management: Develops/assists with development of the hotel's marketing and sales plan based on the hotel's position and strengths within each market segment; implements hotel's marketing and sales plan; analyzes competition strengths and weaknesses; identifies and maintains constant communications with key accounts; actively sells room nights through outside sales calls, telemarketing, tours, etc.; actively markets the hotel through advertising, blitzes, direct mail campaigns; actively sells to in-house guests. Uses resources in the hotel and franchise Sales and Marketing Manual to call on and track potential business. Human Resources Management: Ensures that hotel team-members are familiar with key accounts and specific requirements relating to business booked in the hotel. Other Responsibilities: Hands‑on manager actively involved daily in securing, qualifying and following up on leads to book specific business; primarily focuses on selling the product; monitors industry trends and recommends actions to maintain competitiveness and profitability; utilizes leadership skills and motivation techniques to maximize team-member productivity; selects, orients, and trains qualified team-members; conducts meetings and counseling sessions; determines, communicates, and monitors achievement of performance standards; maintains safe and secure environment; keeps immediate supervisor informed; performs duties in a timely and efficient manner following policies and procedures; maintains favorable working relationship with other company associates; projects a favorable image of the hotel and company to the public; available to assist in temporary assignments as directed. Benefits Paid Time Off Choose 6 Holidays Per Year Team Member Room Discounts Referral Program Enrollment in Health Insurance Enrollment in 401K with Employer match Paid Volunteer Opportunities Bonus Plans Volunteer Benefits Accident Insurance Disability Insurance Life Insurance Cancer Insurance Dental Insurance Vision Insurance #J-18808-Ljbffr