Customer Marketing Lead

Why Socure?Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.About the Role: The Customer Marketing Lead will be responsible for building and executing customer marketing programs using a variety of marketing tactics including ABM programs, virtual and in-person events, and email campaigns to drive up-sell/cross-sell and renewal pipeline generation goals.The ideal candidate will align and partner with key stakeholders across Sales and Marketing to develop customer marketing campaigns that connect sales with customers and help them grow.What You'll Do:Lead and manage customer engagement and communication programs, across channels including organic and paid channels, content, email, and virtual and live eventsCollaborate with Product Marketing, Field Marketing, Partner Marketing teams to identify opportunities for leverage and scale initiatives across customer programsContinually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiencyPresent regularly on program performance and learnings to key stakeholdersProactively ideate and propose new approaches for compelling customer engagement programs that drive sustainabilityBuild rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunitiesRequired QualificationsPersonal qualities:Outstanding interpersonal, communication (oral and written), and presentation skills, including the ability to communicate data-driven recommendations simply and effectivelyAnalytical skills to determine marketing effectiveness and ROI of customer engagement effortsProven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goalsAbility to successfully prioritize, balance multiple projects, and manage complex workstreams while consistently delivering resultsStrategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experienceScrappy, ‘team player’ mentality, with a strong ability and interest in both thinking strategically and living in the details of executionTechnical qualifications:BA/BS degree in marketing, business, or related field5+ years of B2B or tech marketing experience, especially Customer Service, Customer Success, or Account Management experienceTechnical knowledge of the latest digital marketing tools and channels, including but not limited to Salesforce, Marketo, 6senseExperience creating and executing marketing campaigns and programs that drive customer engagement and advocacyAbility to write effective copy is a necessityFamiliarity with B2B marketing, lead generation, and sales processesSocure