Marketing Coordinator
The Living Desert Zoo and Gardens
Marketing CoordinatorThe Living Desert seeks a highly organized and detail-oriented Marketing Coordinator to support the execution of integrated marketing campaigns and day-to-day operations across The Living Desert's Marketing Team. This role plays a critical part in ensuring campaigns, content, and communications are delivered on time, on brand, and aligned with organizational priorities.The ideal candidate is a strong communicator and collaborator who thrives in a fast-paced environment, brings excellent organization and communication skills, and can manage multiple priorities while maintaining a high standard of quality and accuracy.Key ResponsibilitiesWebsite & Digital Content ManagementWrite compelling website content that is accurate, user-friendly, and strategically aligned to support campaign messaging, audience engagement, and conversion goalsManage routine website updates including event pages, seasonal promotions, program descriptions, and campaign landing pagesCollaborate with the Marketing Director to optimize website content for user experience, search visibility, and conversion performanceEnsure consistency in messaging, voice, and branding across all web contentCreative Brief Development & Asset CoordinationDevelop project-level creative briefs that align with defined campaign strategyCoordinate the development of marketing assets including copy, graphics, signage, and digital materialsReview creative deliverables to ensure they align with brand standards and campaign goalsSupport asset organization and file management across marketing systemsCampaign Execution SupportSupport the implementation of integrated marketing campaigns by translating strategy into actionable deliverables and coordinating execution across channelsSupport the Marketing Manager with the development and deployment of email newsletters, blogs, publications, and digital campaignsAssist with content development for email marketing, website, and promotional materialsHelp translate scientific, conservation, and programmatic content into engaging, accessible messaging for public audiencesContribute to campaign planning, brainstorming, and content development sessionsConduct quality assurance checks on marketing materials and digital content to ensure accuracy, functionality, and brand alignment prior to launchSupport content repurposing efforts by adapting campaign content across channels to maximize reach and effectivenessAssist with gathering and organizing campaign performance data to support reporting and continuous improvementAssist with special projects, as assignedProject CoordinationSupport the intake and organization of marketing requests, ensuring clear communication, proper scoping, and alignment with team prioritiesCoordinate timelines, deliverables, and communication between Marketing, Creative Services, and external vendorsEnsure projects are completed on schedule and meet quality and brand standardsMaintain organized project documentation, files, and status updatesPrepare project summaries and assist with internal reportingCommunication and CollaborationWork with departments including Events, Development, Conservation, Guest Services, and Learning & Impact to gather content and ensure alignmentFacilitate smooth workflow between stakeholdersRespond promptly to departmental requests and inquiriesEscalate issues or conflicts to management, as appropriateSupport team meetings, campaign planning sessions, and internal communicationsQualificationsRequiredBachelor's degree in Marketing, Communications, or related field2–3 years of professional experience in marketing, digital content, or communicationsStrong writing, editing, and storytelling skills with attention to tone and detailExperience managing website content and supporting digital marketing initiativesProven ability to manage multiple projects and deadlines simultaneouslyStrong organizational and time management skillsCollaborative mindset with the ability to build effective working relationshipsAbility to work independently while contributing to team goalsInterest in conservation, education, and mission-driven workPreferredSpanish language skills preferred to support engagement with diverse audiencesExperience in nonprofit organizations, cultural institutions, tourism, or hospitalityExperience working with creative teams or developing creative briefsFamiliarity with campaign execution across email, web, and digital marketing channelsBackground or coursework related to environmental science, conservation, or educationExperience supporting event or program marketing initiativesTechnical SkillsRequiredProject management tools (Monday.com or similar)Microsoft 365 (Word, Excel, PowerPoint, Teams)Content management systems (WordPress or similar CMS)Basic knowledge of digital marketing channels and workflowsPreferredEmail marketing platforms (Brevo or similar ESPs)Digital asset management systemsGoogle Analytics or basic performance reporting toolsAdobe familiarity a plus, but not required
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