Senior Analyst, Data & at Laughlin Franklin Park, Illinois

Senior Analyst

At the heart of our Data & Analytics team is a commitment to turning insights into impact. We believe data should never sit idle-it should be activated to shape compelling stories and drive strategic growth for our clients. To support this mission, we're seeking a standout Senior Analyst-someone who thrives on uncovering insights from large-scale data, delivers smart, cross-channel recommendations, and communicates strategic thinking with clarity and confidence to our clients. As a Senior Analyst, you'll lay the strategic and tactical groundwork for data-driven marketing initiatives. Your work will help drive client success across brand and acquisition campaigns, site optimization, and digital testing strategies.

Job Responsibilities:

• Designing and implementing measurement frameworks across project and campaign lifecycles, including performance reporting and both primary and secondary research.
• Analyzing large-scale media data sets to uncover actionable insights and deliver strategic recommendations to clients.
• Synthesizing data across multiple channels-such as display, site, search, email, and social-to provide a comprehensive view of marketing performance.
• Managing regular client communications, including scheduled deliverables and ad-hoc requests.
• Collaborating closely with internal teams and external partners to align on strategies and drive business outcomes.

Qualifications:

• 3-5 years of experience in analytics, strategy, or a related field.
• Bachelor's degree from an accredited institution.
• Strong interest in digital marketing and a curiosity for emerging trends in the digital space.
• Proven ability to communicate effectively with both internal teams and external stakeholders at various levels.
• Proficiency in Excel (including pivot tables and VLOOKUPs) and/or experience with data tools such as SQL, Tableau, Sigma or PowerBI.
• Comfortable working in a fast-paced, deadline-driven environment.
• Familiarity with generative AI tools (e.g., ChatGPT, Gemini, DALL• E, Midjourney) is a plus-especially for ideation, research, or content generation.
• Ability to interpret data models (ex. MMM, Propensity to Visit, etc.)

Laughlin Constable is an equal opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.