Manager, Paid Media and Acquisition

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, Paid Media and Acquisition based in the United States. This is an exciting opportunity for a performance marketing professional to take ownership of paid acquisition and help build a scalable, high-performing marketing function. You’ll manage campaigns across Google Ads, Meta Ads, and Microsoft Ads, driving ecommerce growth and local demand across corporate and franchise locations. As the business expands nationwide, you’ll play a key role in transitioning paid media operations in-house and developing the systems, processes, and playbooks needed for long-term success. Working closely with growth, creative, product, ecommerce, analytics, and franchise teams, you’ll turn data into measurable business results. The role offers significant autonomy, hands-on execution, and the opportunity to shape acquisition strategy within a fast-growing, premium consumer brand. AI-powered tools and automation will be central to how you optimize performance and scale operations. Accountabilities - Own the day-to-day strategy, execution, optimization, and performance of paid media campaigns across Google Ads, Meta Ads, and Microsoft Ads. - Develop campaign structures that support ecommerce revenue growth and location-level demand generation, including search, Shopping, Performance Max, and paid social. - Manage campaign budgets, targeting, bidding, audiences, creative, product feeds, and other platform-level optimization levers. - Lead paid media budget allocation, forecasting, pacing, and investment decisions across channels, campaigns, and locations. - Identify opportunities to scale profitable growth while balancing short-term efficiency with long-term customer acquisition goals.

- Build and manage a creative testing roadmap, partnering with creative and brand teams to develop concepts, briefs, and iterations based on campaign insights. - Design and execute structured experiments across audiences, campaigns, landing pages, products, offers, and channels, documenting results and turning successful tests into repeatable playbooks. - Own performance reporting and analytics, using GA4, Google Tag Manager, advertising platforms, attribution tools, and relevant business metrics to guide decisions. - Monitor tracking and attribution discrepancies, identify measurement gaps, and collaborate with internal teams to resolve issues. - Partner with product, ecommerce, CRO, creative, and development teams to improve landing pages and conversion experiences. - Develop paid media strategies for corporate and franchise locations, supporting market expansion and new location launches. - Serve as a primary paid media contact for franchise owners, translating performance data into practical recommendations and scalable processes. - Use AI tools and automation to improve campaign development, reporting, analysis, QA, creative iteration, and operational efficiency. - Help transition paid media capabilities from an external agency to an internal function, building the infrastructure and processes needed for continued growth. Requirements: - At least 5 years of hands-on paid media experience, with strong expertise in Google Ads and Meta Ads; Microsoft Ads experience is preferred. - Proven experience managing paid media strategy, budgets, optimization, and performance for a direct-to-consumer, ecommerce, or multi-location business. - Strong understanding of performance marketing metrics, including ROAS, MER, CAC, CPA, conversion rate, customer lifetime value, attribution, and revenue growth. - Excellent analytical skills, with the ability to diagnose performance challenges, identify growth opportunities, and translate data into actionable recommendations.