Marketing Specialist - Verticals & Integrated Marketing Communications

United States Full time J-84394 Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued. We are seeking a dedicated and strategic Marketing Specialist to support our verticalization marketing strategy and integrated marketing communications initiatives across multiple key vertical segments. With a primary focus on our Military & Government (M&G) vertical, you may also support Health Science and Global Multinational (GMN) client segments. In this role, you will be instrumental in developing and executing targeted marketing campaigns and creative assets tailored to each vertical's unique strategy. You will partner with cross-functional teams to drive engagement, coordinate campaign execution, and support the development of comprehensive marketing roadmaps. This is an excellent opportunity to make a meaningful impact on our brand presence across critical business segments. What You'll Do: Verticalization Strategy & Roadmap Development: Support the development and refinement of marketing roadmaps and integrated marketing communication plans across assigned vertical segments, with primary emphasis on Military & Government. Creative Asset Coordination: Liaise with internal creative teams and external agencies to conceptualize, develop, and coordinate the creation of marketing assets and campaign materials aligned with each vertical's objective and audience. Cross-Functional Collaboration: Coordinate marketing support and initiatives across multiple stakeholders including commercial leaders, internal/external communications, brand teams, creative agencies, web and performance marketing, and meetings and events. Campaign Management: Assist in planning, coordinating, and executing integrated marketing campaigns that resonate with target audiences across all assigned verticals and align with vertical segment goals. Project Coordination: Manage timelines, deliverables, and communications to ensure seamless execution of marketing initiatives. Stakeholder Management: Serve as a liaison between marketing and various internal and external partners to ensure alignment and successful campaign delivery. Compliance & Best Practices: Ensure all marketing materials and communications adhere to relevant guidelines and best practices, particularly for Military and Government audiences. What We're Looking For: U.S. Citizenship and U.S. Residency required Bachelor's degree in Marketing, Communications, Business, or related field 2-4 years of experience in marketing, communications, or related field Strong project management and organizational skills Excellent written and verbal communication abilities Proficiency in Microsoft Office Suite (PowerPoint required) Ability to work effectively in a fast-paced, cross-functional environment Strong attention to detail and ability to manage multiple priorities simultaneously Preferred Qualifications: Experience with Workfront or similar project management tools Experience in B2B marketing or verticalized marketing strategies Prior experience marketing to Military, Government, Health Science, or corporate audiences Familiarity with travel, financial services, or corporate solutions industries Experience coordinating with external agencies and creative teams Knowledge of integrated marketing communications best practices Understanding of government contracting or military procurement processes Location United States The US national base salary range for this position is from $72,100.00 - $133,900.00 The national range provided includes the base salary that Amex GBT expects to pay for the role. Actual base salary will be based on factors including the scope and complexity of the role and the successful candidate’s relevant experience, skills, knowledge, and work location. For information about our comprehensive US benefits programs and eligibility, please review our Benefits-at-a-Glance document. Benefits at a glance ( The #TeamGBT Experience Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family. Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals. Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first. We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action. And much more! All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law. Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement ( . What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box; #J-18808-Ljbffr