Sr Director Marketing - Hertz Car Sales

Hertz Car Sales is transforming how consumers buy used vehicles — offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this evolution, we’re seeking a Senior Director, Marketing to lead the strategy, integration, and performance of all marketing functions supporting the Hertz Car Sales business.

Starting salary is $195K; commensurate with experience.

A Day in Life

This executive will oversee three direct reports overseeing the following core functions:

• Integrated Marketing Programs: Leading brand strategy, creative development, content, organic social and influencer programs.
• Growth Marketing & Analytics: Driving digital and direct-to-consumer acquisition, performance, marketing, and measurement.
• Customer Lifecycle & CRM: Building personalized, data-driven communication programs that nurture leads, accelerate purchase, and strengthen loyalty

What You’ll Do

The ideal candidate will be both a visionary and strategic architect while also being a hands‑on, operational leader. They’ll be capable of aligning creative storytelling, performance marketing, and data‑driven insights into a unified growth engine. Reporting directly to the Chief Commercial Officer for Hertz Car Sales, this role will play a pivotal part in defining and scaling how Hertz competes in the used car marketplace.

Scope of Responsibilities Include

• Lead and unify strategy across Growth Marketing, CRM, and Brand/Creative to deliver consistent, high‑performing marketing programs.
• Translate business goals into integrated marketing plans that drive awareness, traffic, lead generation, and sales conversion.
• Manage, mentor, and develop three direct reports (Director of Growth Marketing, Director of Marketing Programs, and Sr. Manager of CRM & Lifecycle), fostering collaboration and excellence across the team and cross‑functionally with Operations, Product, Communications, and Hertz Brand and Rental Car Marketing.
• Serve as the connective tissue between marketing, retail operations, analytics, and technology to ensure alignment and transparency of results.
• Guide paid media, SEM, SEO, paid social, display, CTV, and affiliate marketing strategies to drive efficiency and profitable demand.
• Accelerate advance measurement capabilities building a robust test‑and‑learn framework, attribution modeling, and channel‑level ROI reporting.
• Forecast and track performance against key metrics (traffic, leads, conversion, revenue, profit), leveraging support from Analytics and Finance.
• Champion innovation in digital channels, AI search, and performance optimization.
• Oversee customer journey mapping, segmentation, and data‑driven communication programs that improve lead nurture and customer retention.
• Ensure the use of CRM and marketing automation tools to deliver personalized, timely messaging across email, SMS, and app channels.
• Integrate rental and sales customer data to enable cross‑brand engagement and audience enrichment.
• Collaborate with creative and analytics teams to test and optimize lifecycle content and offers.
• Lead the evolution of the Hertz Car Sales brand and ensure a consistent voice and identity across all touchpoints.
• Oversee creative development, campaign planning, and cross‑channel execution for national and local marketing initiatives.
• Drive organic social strategy and influencer partnerships that authentically extend brand reach and engagement.
• Manage agency and production partnerships, ensuring on‑time delivery, fully optimized paid media efforts, and brand‑right creative excellence.
• Define success metrics for marketing performance across all disciplines and channels.
• Establish dashboards and reporting cadences for leadership visibility.
• Present performance results, insights, and optimization plans to executive stakeholders regularly.

What We’re Looking For

• 12+ years of progressive marketing experience with leadership in digital, CRM, and brand.
• Proven ability to lead large, multidisciplinary teams and integrate performance and brand marketing into cohesive strategies.
• Deep expertise in digital media, analytics, marketing automation, and creative strategy.
• Experience managing agency relationships and large‑scale marketing budgets.
• Strategic thinker with strong analytical rigor and creative sensibility.
• Skilled at influencing cross‑functional leaders and presenting to executive audiences.
• Prior experience in automotive, retail, or other high‑consideration purchase categories a plus.
• Bachelor's degree in Marketing, Business, or Communications required; MBA preferred.
• A passion for crafting high‑impact brand stories that inspire customer trust and loyalty.
• Ability to translate strategy into creative programs that perform across channels.
• Curiosity about emerging media, culture, and content formats.
• A collaborative leadership style that inspires teams and partners to do their best work.
• A humble, growth‑minded approach that contributes to Hertz Car Sales' mission of reinventing the used‑car buying experience.

What You’ll Get

• Up to 40% off the base rate of any standard Hertz Rental.
• Paid Time Off.
• Retirement programs, including 401(k) employer matching.
• Paid Parental Leave & Adoption Assistance.
• Employee Assistance Program for employees & family.
• Educational Reimbursement & Discounts.
• Voluntary Insurance Programs – Pet, Legal/Identity Theft, Critical Illness.
• Perks & Discounts – Theme Park Tickets, Gym Discounts & more.