Marketing Consultant

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. The Marketing Consultant is responsible for developing and executing marketing initiatives that support Caterpillar's Resource Industries Sales, Services & Technology (RISST) organization. This role partners closely with product, commercial and regional teams to bring customer-focused marketing strategies to life, helping drive awareness, engagement and business growth across Caterpillar's mining products, services and technology solutions. What Makes This Role Exciting: This role offers the opportunity to help shape how Caterpillar connects with customers across one of its most dynamic businesses. You'll work alongside product, technology and commercial teams to tell compelling stories, support innovative solutions and contribute to initiatives that help customers improve productivity, safety and performance around the world. What You Will Do: Develop and execute integrated marketing plans that support business objectives, product strategies and commercialization efforts. Partner with product groups, commercial teams and subject matter experts to identify opportunities and create marketing programs that drive customer engagement and business growth. Create compelling messaging and content that clearly communicates the value of Caterpillar products, services and technology solutions. Support product launches, customer campaigns, dealer communications, events and strategic marketing initiatives. Coordinate the development of marketing assets across digital, print, video and event channels. Conduct market and competitive research to identify customer insights, emerging trends and opportunities for differentiation. Monitor campaign performance and marketing effectiveness, providing recommendations for continuous improvement. Manage project timelines, budgets and stakeholder expectations while ensuring high-quality execution. Collaborate with internal partners and external agencies to deliver consistent, customer-focused marketing experiences. Champion Caterpillar's brand while helping customers understand how our solutions improve safety, productivity and operational performance. What Skills Will You Have: Customer Focus: Leverage customer insights and feedback to develop relevant marketing activities, communications, and solutions that deliver value and strengthen customer engagement. Collaborating: Build productive relationships and collaborate effectively across functions, geographies, and organizational levels to achieve shared business objectives. Creativity: Develop innovative marketing programs, campaigns, and solutions that engage customers while supporting business priorities and growth initiatives. Effective Communications: Communicate complex concepts clearly through compelling written and verbal messaging that effectively conveys customer and business value. Relationship Management: Establish and maintain strong relationships with internal stakeholders, customers, and external partners to support successful marketing initiatives. Strategic Thinking: Apply business acumen and market awareness to develop and execute marketing strategies aligned with organizational objectives and long-term growth. Vendor/Supplier Management: Partner with external agencies, suppliers, and service providers to ensure quality deliverables, effective communication, and alignment with marketing goals. Promotion and Marketing Communications: Develop and execute integrated marketing communications across multiple channels while using data and performance metrics to optimize results and improve future initiatives. Top Candidates Will Have: Experience in marketing, communications, product marketing or related disciplines. Experience supporting industrial, mining, technology or B2B businesses. Experience developing integrated campaigns, customer-facing content and go-to-market initiatives. Familiarity with digital marketing, event marketing and marketing performance measurement. Ability to work effectively in a highly collaborative, global environment. Additional Information: The primary work location for this role is in Tucson, AZ OR, Peoria, IL with a requirement to work on-site full-time at a Caterpillar facility. Up to 10-15% travel may be required. Domestic relocation assistance not available at this time. Sponsorship is not available. Visa Sponsorship is not available for this position. Summary Pay Range: $112,710.00 - $169,060.00 Benefits: Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. Medical, dental, and vision benefits* Paid time off plan (Vacation, Holidays, Volunteer, etc.)* 401(k) savings plans* Health Savings Account (HSA)* Flexible Spending Accounts (FSAs)* Health Lifestyle Programs* Employee Assistance Program* Voluntary Benefits and Employee Discounts* Career Development* Incentive bonus* Disability benefits Life Insurance Parental leave Adoption benefits Tuition Reimbursement * These benefits also apply to part-time employees This position requires working onsite five days a week. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Any offer of employment is conditioned upon the successful completion of a drug screen. #J-18808-Ljbffr