Digital Copywriter

Are you looking for a place where you can bring your experience in hands‑on creative leadership planning, creative development, and production of branding, marketing and communications to increase customer and franchisee engagement? Welcome to Neighborly—the hub of service brands that connects customers to top‑notch local experts who repair, maintain, and enhance homes and businesses. Our long‑standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Responsibilities Tone of Voice Development Partner with brand marketing teams to define and refine tone of voice guidelines across multiple brands. Translate brand positioning into clear, usable writing systems (voice principles, do/don't examples, messaging frameworks). Ensure tone is adaptable across channels while remaining consistent and recognizable. Continuously evolve voice guidelines based on performance and brand needs. Digital Copywriting & Execution Write high‑performing copy across digital‑first channels including SMS/texting marketing, social media captions, email and marketing automation, digital ads and web content. Support occasional print copy needs (flyers, direct mail, etc.) as extensions of campaigns. Adapt messaging for different audiences, services, funnel stages. AI‑Enabled Copy Systems Build and maintain AI‑powered copywriting agents to scale content creation. Translate tone of voice guidelines into effective prompts and structured workflows. Use AI tools to generate, refine, and iterate on copy while maintaining quality and brand integrity. Identify opportunities to improve speed and consistency through automation and templating. Performance & Optimization Use performance data (engagement, CTR, conversions, etc.) to refine messaging. Test and iterate on headlines, hooks, and offers to improve effectiveness. Experience & Qualifications 4–7 years of experience in copywriting, content, or digital marketing roles. Strong portfolio demonstrating digital‑first copywriting (SMS, email, social, ads, etc.). Experience developing or working within brand voice/tone of voice systems. Experience using AI tools to support copywriting workflows (e.g., ChatGPT, Claude, etc.). Experience in multi‑location or franchise‑based businesses. Experience with A/B testing and performance marketing. Familiarity with CRM and marketing automation platforms. Skills Ability to translate strategy and insights into effective messaging. Strong attention to detail and ability to manage multiple projects simultaneously. Proven ability to write clear, concise and persuasive copy across formats. Comfortable working in a fast‑paced high‑volume environment. Education Bachelor’s degree in Marketing or equivalent. Schedule & In‑Office Requirements Hybrid working model; Monday‑Wednesday in office, Thursday/Friday from home. Office locations: 500 E John Carpenter Fwy, Irving, TX 1010 N University Parks Drive, Waco, TX Benefits Competitive Pay: Commensurate with experience. Schedule: Full‑time M‑F – 8 AM to 5 PM. Benefits: Check out our benefits offerings at Neighborly | Benefits Guide. Financial Benefits: Equity and annual bonus opportunities. Perks: Paid time off, Paid holidays, Recess breaks, wellness programs. Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self. #J-18808-Ljbffr