Vice President of Product Marketing

Requirements

• The ideal candidate is a seasoned marketing leader with experience in high-growth organizations and in building efficient, scalable, and profitable, rocket-ship growth
• 15 + years of experience in product marketing and related marketing functions in the software industry, preferably within the cyber security field / SAAS required. Combination of public company and VC backed experience is a plus
• Track record in building new categories and or pivoting categories
• Deep understanding or the security market and competitive landscape
• Experience building trusted relationships with executive sponsors and end users
• Prior experience developing and managing Analyst Relations
• Technical background or clear understanding of a product lifecycle
• Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus
• Proven record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment
• Able to coordinate across many teams and perform in fast-moving environment
• Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers/partners
• Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications
• Uses data to measure results and inform decision making and strategy development
• A track record in defining new market categories and supporting the development of multi-touch, targeted marketing campaign strategies and demand generation teams is a must
• Communicates and influences - Clearly communicates information and ideas to individuals and teams in an articulate, focused, and compelling way
• Willing to offer intellectual mindshare. Executive presence and mindset, with the ability to roll up sleeves when necessary
• Excellent communication skills, able to present, negotiate and influence at C-level. Exceptional networking, relationships building and influencing skills
• Analytical and instinctual - Compares information from multiple sources to identify core issues. Uses data to make decisions but also understands that instinct plays a part in innovating. Always uses good common sense
• Business acumen - Deep understanding of the cyber security market, SaaS products, and experience driving revenue in a product marketing organization with the ability to draw from personal experience to make recommendations
• Builds and maintains high performing teams - Attracts, develops, engages and retains talented team members by creating an environment where people can realize their full potential

What the job involves

• The Vice President, Product Marketing will be an experienced executive responsible for designing, planning, implementing, and managing the overall product marketing strategy
• In addition to a solid understanding of the cybersecurity domain, the role will define Anomali’s positioning, messaging, and competitive differentiation
• This role will be essential in building a product marketing department focused on accelerating go-to-market clarity to drive differentiation and growth, including Analyst Relations
• Develop and manage Anomali’s core use case messaging and positioning. Implement and manage cross-functional processes supporting campaign strategy development and new product introduction engagement, including sales enablement and campaign tracking
• Develop and manage Analyst Relations as a critical growth component
• Manage the marketing product launch process, including acting as an evangelist for new product capabilities
• Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities
• Day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation
• Develop and curate campaign and sales enablement assets including presentations, videos, demos, solution maps, white papers, data sheets for learning purposes
• Educate the market about Anomali’s value offerings through multiple collateral such as demos, white-papers, workshops, presentations, and technical blogs, driving views of that content
• Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using Anomali
• Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally