Senior Product Manager - Pricing & Packaging

Product Manager

As Product Manager for this role, you will own Pricing & Packaging across our product-led growth motion. This role focuses on how customers discover value, choose plans, upgrade, team expansion, and involuntary churn.

This product manager role is responsible for the product-led side of pricing and packaging, while partnering with Sales and GTM teams to support sales-assisted use cases. Pricing and Packaging is one of our core product teams and, like most startup teams, the scope naturally evolves. This role will continue to expand into adjacent or entirely new problem spaces where strong product judgment is needed.

What You'll Do:

• Pricing & Packaging Execution

  • Support the design, testing, and iteration of pricing and packaging models across products and customer segments.
  • Own discrete pricing and packaging initiatives from discovery through launch, under the direction of the Director of Product Management.
  • Partner with Engineering to ensure accurate implementation of pricing and packaging changes.

• Data, AI & Insights

  • Utilize AI-powered analytics tools to analyze customer behavior, usage patterns, and pricing sensitivity.
  • Support pricing and packaging experimentation using AI-assisted analysis (e.g., pattern detection, cohort analysis, predictive insights).
  • Partner with Data and Analytics teams to apply AI-driven models or insights that inform pricing recommendations.
  • Use generative AI tools to accelerate research synthesis, experiment analysis, documentation, and internal communication—while applying strong judgment and validation.

• Cross-Functional Collaboration

  • Work closely with Sales, Marketing, Finance, RevOps, and Customer Success to ensure pricing and packaging changes are clearly understood and operationally ready.
  • Contribute to enablement materials and internal communications related to pricing and packaging updates.
  • Gather and synthesize feedback from internal teams and customers to inform future iterations.

• Customer & Market Understanding

  • Develop a strong understanding of customer needs, willingness to pay, and perceived value.
  • Support competitive analysis to understand market trends and positioning.
  • Participate in customer research efforts, including interviews and feedback analysis.

• Delivery & Process

  • Write clear product requirements, user stories, and acceptance criteria for pricing and packaging initiatives.
  • Help ensure launches are well-coordinated, on time, and meet quality standards.

What We're Looking For:

• Bachelor's degree in Business, Economics, Data Analytics, Computer Science, or a related field.

• 5+ years in Product Management, with meaningful ownership of pricing, packaging, billing, or monetization initiatives.

  • Ideally includes owning payment or billing systems at meaningful scale (e.g. $10M+ ARR)

• Experience with subscription or usage based billing systems.

  • Bonus points for candidates who have architected and launched new pricing tiers or usage based models

• Proven success optimizing self-serve user journeys, including pricing, check out, upgrade and cancellation flows

• Nice to have: Exposure to direct sales or hybrid PLG sales motions

• Strong analytical skills with the ability to translate data into actionable insights.

• Experience working cross-functionally in a SaaS or technology environment.

• Solid understanding of product management fundamentals, including discovery, delivery, and experimentation.

• High attention to detail, especially in areas impacting revenue and customer experience.

• Demonstrated curiosity and comfort using AI tools to enhance productivity and creativity.

• Ability to identify when and how to use AI responsibly while maintaining data privacy and accuracy.

• Clear written and verbal communication skills.

• Ability to manage multiple initiatives in a fast-paced environment.

• Proficiency with Google Workspace and common product and analytics tools.

Compensation Package:

The salary range is $162,435 - $191,100. We also offer equity in the form of stock options on top of that as the total compensation package.

What Crunchbase Offers:

At Crunchbase, we're building a culture where talented people can grow, innovate, and make an impact. We invest in our team so everyone has the support, tools, and trust to do meaningful work and thrive — personally and professionally.

• Competitive compensation and equity — rewarding you for your contributions and ownership mindset

• Remote-first flexibility — work primarily from home within our list of approved states, with opportunities for in-person collaboration

• Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options)

• Continuous learning support through generous reimbursement for professional development and skills growth

• 401(k) and Roth plans with an annual financial adviser check-in to help you plan your future

• Wellness resources — including a monthly stipend to support physical and mental health

• Work-from-home enablement — internet stipend and home office setup allowance

• Charitable giving match through our Town Hall awards and community impact initiatives

• A mission-driven, transparent team of creative thinkers and builders passionate about helping companies connect and grow

At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren't met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!

Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. We will consider for employment qualified applicants with arrest and conviction records. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.