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Product Marketing Lead

Virtual Vocations Inc

Experienced marketers will find a full-time hybrid opportunity as a Product Marketing Lead, responsible for leading the marketing strategy for the Freight business, shaping go-to-market strategies, and driving commercial impact through integrated marketing efforts. Key responsibilities Own the marketing strategy for Freight, identifying growth opportunities and driving commercial impact Lead the go-to-market strategy for integrating Parade into Mudflap, enhancing positioning and adoption Drive B2B product marketing initiatives, including positioning, messaging, and product launches Required qualifications 7+ years of experience in B2B product marketing, GTM, or business leadership, preferably in SaaS or logistics Strong understanding of business economics and complex B2B sales cycles Proven track record of leading strategy through execution and delivering measurable results Ability to independently uncover customer insights and translate them into effective messaging Experience with AI technologies and building AI-powered workflows in marketing

Vacancy posted 4 days ago
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