DIGITAL MARKETING COORDINATOR

Job Description

Job Description

JOB SUMMARY

The Digital Marketing Coordinator develops and manages digital marketing content to promote the City of Douglasville and its tourism-related facilities, including the Conference Center, Amphitheater, and Convention & Visitors Bureau (CVB). The position produces multimedia content, maintains digital platforms, and analyzes engagement metrics to support tourism promotion and community outreach efforts. Work is performed with a moderate degree of independence under the general direction of the Tourism Manager.

ESSENTIAL JOB FUNCTIONS

• Manages social media platforms for the CVB, Amphitheater, and Conference Center, maintaining consistent messaging and audience-focused content.
• Plans, creates, and schedules digital content across social media and other platforms to promote Douglasville’s tourism assets, programs, and events.
• Develops blog posts, newsletters, and other digital communications for tourism-related audiences.
• Produces print and digital marketing materials, including brochures, visitor guides, and promotional publications, ensuring consistency with City branding standards.
• Captures and edits photography and video content to support marketing campaigns, events, and promotional initiatives.
• Maintains and updates department websites, blogs, and digital communication platforms to ensure accuracy and functionality.
• Monitors and analyzes audience engagement and digital performance metrics to evaluate campaign effectiveness and support future content planning.
• Coordinates logistics related to content production, including scheduling, filming locations, and equipment needs.
• Provides marketing and promotional support for tourism campaigns, community outreach efforts, and special events.
• Provides operational support during events, City functions, or Welcome Center activities as needed, including evenings or weekends.
• Performs other related duties as assigned.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS

Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field; three (3) years of experience in digital marketing, content creation, or social media management, with demonstrated knowledge of analytics and audience engagement strategies; or equivalent combination of education and experience.

CERTIFICATION, LICENSE, AND SPECIAL REQUIREMENTS

Must possess and maintain a Valid Georgia Driver’s license.

KNOWLEDGE, SKILLS AND ABILITIES

• Knowledge of digital marketing principles, social media platforms, and content strategy development.
• Knowledge of basic analytics tools and methods used to evaluate digital engagement and performance.
• Skills to create, edit, and publish digital content, including graphics, video, and written materials.
• Skills to use digital design, video editing, and content scheduling software.
• Ability to manage multiple projects independently from concept through completion.
• Ability to analyze data and apply insights to improve marketing effectiveness.
• Ability to communicate clearly and effectively, both orally and in writing.
• Ability to work collaboratively while maintaining individual responsibility for assigned projects.

PHYSICAL DEMANDS

The work is light work and requires sitting, standing, lifting or carrying light materials, keyboarding, hearing, and speaking. The position may require occasional driving of a City vehicle.

WORK ENVIRONMENT

The work is typically performed in an office environment with periodic field work for filming, photography, events, or tourism-related activities. The position requires regular use of computers, phones, and digital equipment and may involve a flexible schedule to support campaigns or events.