Brand Manager

Description At Richardson, excellence is in the details, and we’re looking for someone who lives that truth. Our Brand Manager is the operational heartbeat of our marketing team: a steady hand who can turn ideas into execution, organize complexity, and keep cross-functional efforts aligned. This role blends strategy with precision. You’ll manage the day-to-day orchestration of campaigns, content production, advertising, trade show and experiential marketing, and brand operations, ensuring everything we bring to life reflects the craftsmanship, authenticity, and confidence our brand is known for. Who We’re Looking For You're a brand-minded operator who understands both the strategic intent behind a campaign and what it takes to execute it without losing quality. You think in terms of audience and impact, not just tasks and timelines. You’re organized, detail-driven, and people-focused, anticipating needs and building processes that help the team do its best work. You thrive in a fast-moving environment where multiple campaigns are in flight simultaneously. You're comfortable managing agency partners, coordinating cross-functional teams, and holding a high bar for craft and consistency. You solve problems with calm confidence, communicate with clarity, and show up for your team the same way Richardson shows up for its customers: reliably, and with pride in the work. Who You’ll Work With This role reports to Richardson’s Marketing Director. You will work directly with Richardson’s Marketing Specialist and Brand Design team, as well as cross-functionally with the greater Richardson organization. You will help guide external partners and agencies, and collaborate with dealer and retail partners on account-level marketing support. Key Responsibilities Brand & Campaign Execution Own end-to-end execution of Richardson's integrated campaign system, managing creative, assets, approvals, timelines, and deliverables across all active campaigns simultaneously. Own the campaign calendar and all active workstreams, coordinating across the Brand Design team, Marketing Specialist, cross-functional stakeholders, and external partners. Lead campaign kickoffs, briefing, creative reviews, and launch coordination across all campaigns. Ensure all campaign deliverables reflect Richardson’s brand standards, voice, and strategic objectives. Marketing Operations & Project Management Own Richardson's marketing workflows and project management infrastructure, improving processes, managing the marketing calendar, and keeping teams and agency partners aligned across simultaneous campaigns. Maintain and evolve Richardson's project management system, ensuring all workstreams are visible, tracked, and up to date. Run weekly team standups and campaign status reviews. Identify process improvements that increase the team's capacity and output quality over time. Content Production Lead in-house and agency-supported campaign shoots from logistics to on-site coordination. Own shoot planning from start to finish, including talent, locations, schedules, vendors, and budget alignment. Collaborate with the Marketing Specialist and Brand Design on creative direction and on-site content capture. Ensure all produced content is organized, archived, and accessible in our digital asset management tool for use across the team. Trade Show & Experiential Marketing Lead planning, coordination, and execution of trade shows and experiential activations, managing booth assets, samples, vendors, and timelines. Own the trade show calendar and all associated logistics, including asset creation, shipping, setup, and teardown. Coordinate cross-functionally with Sales and Merchandising to ensure Richardson's trade show presence reflects current priorities and product lines. Account Marketing Support Develop and maintain account-level marketing tools, co-branded materials, and sell-through resources that support Richardson's dealer and retail partners. Partner with the Sales team to identify, prioritize, and produce account marketing assets. Maintain a current library of dealer support materials, including sell sheets, co-branded templates, and campaign support tools. Track sell-through signals in collaboration with Sales to measure the effectiveness of account marketing efforts. Digital Marketing & Advertising Plan, implement, and optimize campaigns across key digital channels. Manage campaign briefs, audience targeting parameters, and asset delivery. Monitor campaign performance and surface optimization recommendations. Ensure paid digital activity is coordinated with organic social, email, and PR workstreams. Own Richardson's email marketing program, managing list segmentation, deployment cadence, and performance tracking. Performance Tracking & Reporting Track and report on Richardson's core marketing performance signals. Build and maintain a consistent reporting cadence. Surface insights and optimization recommendations based on performance data. Coordinate with the Marketing Specialist on social and content performance signals to provide a complete picture of marketing effectiveness. Requirements Bachelor’s degree in Marketing, Communications, or related field; or 5–7 years of relevant experience in lieu of a degree. 4–6 years of experience in brand marketing, campaign management, or marketing operations at a brand or marketing agency. Proven experience managing integrated marketing campaigns from planning through launch across multiple channels simultaneously. Experience managing agency relationships and coordinating deliverables across multiple external partners. Experience developing or supporting account-level marketing tools, dealer co-op programs, or retail partner materials. Strong understanding of content production, digital marketing, paid advertising, and creative processes. Excellent project management skills with the ability to manage multiple campaigns in different stages of production simultaneously. Experience with trade show planning, experiential marketing, or event logistics. Familiarity with marketing tools such as Monday.com, HubSpot, Canto, Figma, GA4, and WordPress. Exceptional written and verbal communication skills. Strong analytical thinking and experience with performance reporting tied to defined marketing goals. High emotional intelligence with a collaborative, team-first mindset. Creative problem-solver with strong attention to detail and the ability to navigate ambiguity with confidence. Preferred Qualifications Experience in the apparel, sporting goods, or outdoor industries. A love for sports, the outdoors, and the communities we serve. This is an on-site role at Richardson's headquarters in Springfield, Oregon. Why You’ll Love Working Here: At Richardson, we believe great people deserve great benefits. Eligible employees enjoy: 100% employer-paid Medical and Dental insurance premiums for eligible employees 401(k) with up to a 4% company match after 90 days of employment Paid Time Off (PTO) Seven paid holidays each year On-site fitness center Discounted Crunch Fitness memberships Full-service on-site café featuring a barista Modern, welcoming workplace with a collaborative team environment We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under federal, state, or local laws. Employment is contingent upon successfully passing a drug screen and background check. #J-18808-Ljbffr Richardson Cap