AI Marketing Director ( Hybrid )

Title: Head of AI-Powered Marketing (or AI Marketing Director, depending on experience) Experience: 5–10+ years in B2B technology marketing with demonstrated AI-driven execution. Location: Farmington Hills, Michigan (Hybrid) Job Type: Direct Hire Salary: Base: $100,000 – 125,000 Bonus: 10–20% tied to pipeline, revenue influence, and key marketing KPIs Long-term incentive Position Summary We're looking for an AI-native marketing professional who can own our entire marketing function. This person will build campaigns, create content, manage our website, generate demand, support sales, work with partners, run webinars, improve SEO, manage paid advertising, and continually implement AI agents and automation to multiply their effectiveness. Rather than building a large marketing department, our goal is to build an AI-powered marketing engine. Required Skills Marketing B2B technology marketing Demand generation SEO SEM PPC Email marketing Marketing automation ABM Lead nurturing Analytics AI tools used daily Responsibilities Demand Generation Generate qualified leads for enterprise consulting services Build campaigns targeting CIOs, CTOs, business leaders, and AI executives Create campaigns for VAR, MSP, and channel partners Optimize marketing funnel performance Manage lead scoring Improve conversion rates Build nurture campaigns AI Marketing Automation Continuously identify opportunities where AI can automate marketing. Examples include: AI content generation AI SEO optimization AI-powered social media creation AI email personalization AI campaign optimization AI video creation AI research agents Competitive intelligence agents Proposal generation Sales enablement content Marketing analytics AI chatbot management Content Marketing Create: Articles Case studies White papers Customer success stories LinkedIn posts Executive thought leadership Sales collateral Landing pages Video scripts Webinar presentations Email campaigns Digital Marketing Own: Website SEO SEM Google Ads LinkedIn Ads Retargeting Analytics Conversion optimization Social Media Own company presence across: LinkedIn YouTube X Reddit (where appropriate) Industry communities Develop a consistent executive thought leadership program for Softura leadership. Website Responsible for: Content UX Landing pages Conversion optimization Performance Analytics A/B testing AI chatbot integration Events Manage: Webinars Customer events Partner events Microsoft events Trade shows Sales Enablement Create: Battle cards Sales decks One-pagers Industry campaigns ROI calculators AI demos Customer presentations Partner Marketing Develop campaigns with: Microsoft VARs MSPs Technology partners Distribution partners Analytics Track and improve: Website traffic Qualified leads Cost per lead CAC Conversion rates Pipeline influenced Revenue sourced Marketing ROI AI Experience using AI tools such as: ChatGPT Claude Microsoft Copilot Gemini Midjourney or similar AI video tools AI image tools AI automation platforms AI agents Prompt engineering Must actively use AI daily. Technology Experience with: HubSpot or similar CRM Google Analytics LinkedIn Campaign Manager WordPress/Webflow Microsoft ecosystem Canva or Adobe Creative Suite Video editing tools Nice to Have Experience marketing: AI consulting Microsoft solutions Azure Data platforms Managed Services Cloud Enterprise software Channel programs VAR/MSP ecosystems Success Metrics (First Year) Increase marketing-qualified leads (MQLs) by 50% Double website conversion rate Launch at least six webinars Increase organic website traffic by 40% Produce four executive thought-leadership pieces per month Build AI automations that save at least 20 hours of manual work per week Increase partner-sourced pipeline Improve paid campaign ROI Generate measurable pipeline influenced by marketing Employment Type: Full Time Years Experience: 5 - 10 years Salary: $100,000 - $125,000 Annual Bonus/Commission: Yes