Digital Marketing Specialist

Hi, We’re CompanyCam We’re a simple-to-use photo documentation and productivity app for contractors of every industry. Packed with intuitive functionality, CompanyCam facilitates unparalleled communication and accountability across a contractor’s entire business. By providing a consumer-grade, game-changing experience, we help contractors build trust within their company and with their users. CompanyCam is a fun, energetic team united by our core values of Show Up, Grow Up, and Do Good. As soon as you join our team, you'll notice that we trust our employees to do what's best for our product, customers, and team members and empower them to make the right calls. The Role The Digital Marketing Specialist plans, executes, and optimizes digital marketing campaigns across CompanyCam’s advertising platforms, with a focus on audience targeting, campaign performance, experimentation, and efficient customer acquisition. This role independently owns day-to-day campaign execution and optimization, partnering closely with Growth Marketing, Creative, and Web teams to turn campaign strategy into measurable results. You'll build and manage campaigns, run structured tests, and turn performance data into clear recommendations that make every campaign work harder. The ideal candidate is analytical, curious, and detail-oriented, with sound judgment about targeting, budgets, campaign configuration, and testing. If you love using performance data to keep improving how we reach and convert customers, this one's for you. Location: Candidates must permanently live and work in the U.S. to be considered. What You’ll Do Build, launch, and optimize campaigns Across platforms such as Meta, Google, LinkedIn, YouTube, and emerging channels Manage targeting, budgets, bidding, and creative variations, monitoring delivery, pacing, and performance to maximize efficiency Develop and refine audience segmentation to improve targeting and campaign performance Run structured A/B and multivariate tests across ads, landing pages, and conversion flows Maintain campaign tracking, naming conventions, and measurement standards Produce and interpret performance reporting, analyzing funnel data to improve acquisition efficiency and signup quality and turning findings into clear recommendations Partner with Revenue Marketing, Creative, and Web teams on campaign strategy and advertising and landing page needs, giving performance-informed feedback to designers and copywriters Stay current on platform capabilities, attribution changes, and best practices, and help improve workflows and reporting standards The Impact You’ll Have At CompanyCam, your work makes a real impact. Whether you’re writing code, supporting customers, or designing experiences, your contributions directly shape the product we deliver and the people we serve. We’re building something that helps real people solve real problems—and we believe that kind of work is best done by a team that reflects the world around us. Driving campaign performance and acquisition efficiency, so we reach and convert customers effectively Partnering with Growth Marketing, Creative, and Web to turn campaign strategy into measurable results Improving signup quality by analyzing funnel data and tying performance insights back to ads and landing pages Building a culture of experimentation, learning, and continuous optimization What You’ll Bring Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience) 3+ years of experience in digital marketing, with a focus on campaign management and optimization, including managing targeting, budgets, and performance within major ad platforms such as Meta, Google Ads, LinkedIn, YouTube, or TikTok Experience analyzing performance data to drive optimization decisions, using tools like GA4, Google Tag Manager, Looker Studio, or other reporting and analytics platforms Experience executing and analyzing A/B tests and structured experiments, with a working understanding of audience segmentation, attribution, and funnel analysis Clear communication, with the ability to explain performance insights and testing learnings to cross-functional stakeholders Strong organization and sound judgment, balancing analytical thinking with creativity across multiple campaigns and priorities Experience in B2B SaaS, app-based products, or subscription-based businesses, preferred Google Ads, Meta Blueprint, or LinkedIn Marketing certifications, or experience with CRO tools or landing page experimentation platforms, preferred A continuous growth-mindset, with a focus on learning, embracing challenges, and continuously improving A knack for creativity and innovation, bringing fresh ideas to the table and solving complex problems Benefits & Compensation This is a salaried position at CompanyCam. Our starting salary range is $55,000-$65,000 per year and is based on experience. We also offer meaningful equity and other benefits. CompanyCam is an equal-opportunity employer committed to respect, inclusion, and growth. We work hard, take responsibility, and support each other. Great ideas come from all backgrounds, and we carefully consider every applicant without regard to personal characteristics or traits. Even if your work experience doesn’t align perfectly, we encourage you to apply. What really matters to us is your potential, your passion, and your commitment to learning, innovation, and contributing meaningfully to our team. #J-18808-Ljbffr