Senior Director, Marketing Operations

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. We are looking for a Senior Director, Marketing Operations to own the global marketing operating model that connects strategy to execution across campaigns, launches, media, lifecycle, and critical business initiatives (retail, DTC, commercial, membership). This role is the “COO of Marketing,” responsible for planning, ways of working, and cross‑functional alignment so Oura delivers exceptional, on‑brand work on time and on budget at global scale. What you will do: Design and evangelize the Global Marketing Operations Program Create, communicate, and continuously improve a global operations program that ensures our marketing work is high quality, on time, and on budget, and matches the Oura brand experience across markets and channels. Own the marketing operating model and ways of working Build consistent, coordinated processes across the entire Marketing organization (including agencies and contractors) that connect strategy and execution: planning rhythms, intake and prioritization, tiering frameworks, creative review/approval, and launch governance. Lead planning and launch orchestration Partner with Product Marketing, Integrated Marketing, Creative, Comms, and Commercial to lead annual and in‑year planning for campaigns, product and feature launches, and key business initiatives. Ensure there is a single, realistic roadmap and calendar that Marketing can execute against. Drive cross‑functional alignment and change leadership Take vague operating‑model problems (e.g., “creative review is inconsistent,” “launches feel last‑minute”), frame them crisply, align senior stakeholders on decisions and decision‑rights, and drive implementation and adoption across teams. Partner with Finance on investment governance Work with FP&A to connect the marketing roadmap and production investment choices to business outcomes. Provide visibility into where we are investing, how we are pacing vs. plan, and how learnings should inform future spend and focus. Lead and develop the Marketing Ops team Manage and mentor a team of ~10 marketing ops specialists (e.g., Project Managers, Producers and Program Managers), creating a strong culture of clarity, reliability, and service to the broader org. Support performance tracking and continuous improvement Partner with analytics and channel leads to support tracking, analyzing, and reporting on marketing department and campaign‑specific performance metrics, and use these insights to refine processes and planning. Requirements We would love to consider if you have: 15+ years in global marketing operations, marketing strategy & operations, or related fields, with experience in high‑growth, fast‑paced environments. Proven ability to establish systems and processes in dynamically scaling organizations and to see them through from design to adoption. Excellent communication and interpersonal skills; able to influence and collaborate effectively across all levels, including senior executives and external partners. Experience working closely with brand, creative, product marketing, growth/media, retail, and production teams, with a strong appreciation for creative quality. Demonstrated strength in partnering with Finance (FP&A) on budgeting, forecasting, and investment decisions. Track record of taking ambiguous, cross‑functional problems, framing them clearly, identifying a path forward, and driving initiatives over the finish line. Proven people‑leadership experience managing and developing high‑performing teams. Benefits At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health. What we offer: Competitive salary and equity packages Health, dental, vision insurance, and mental health resources An Oura Ring of your own plus employee discounts for friends & family 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off Paid sick leave and parental leave Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future. Region 1 $232,050 - $273,000 Region 2 $212,500 - $250,000 Region 3 $191,250 - $225,000 A recruiter can determine your Region based on your US location. We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI). Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics. We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Disclaimer: Beware of fake job offers! We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note: Our jobs are listed only on the ŌURA Careers page and trusted job boards. We will never ask for personal information like ID or payment for equipment upfront. Official offers are sent through Docusign after a verbal offer, not via text or email. Stay cautious and protect your personal details. To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.