Ecommerce Manager

We are seeking a highly experienced, data-obsessed eCommerce Manager to serve as a high-impact individual contributor, taking end-to-end operational and strategic ownership of our Direct-to-Consumer (DTC) sales across our two primary digital storefronts: Amazon (Seller/Vendor Central) and Shopify. This is a mission-critical role for an established operator with 10+ years of deep, hands-on experience who will be directly responsible for driving profitable sales growth, executing advanced digital advertising, and optimizing every facet of the customer journey across both complex marketplaces. Key Responsibilities Annual Planning & Forecasting: Develop and own the annual, quarterly, and monthly eCommerce sales forecasts and budget plans for both Amazon and Shopify channels, aligning with overall company revenue targets and profitability goals. Profitability Optimization: Analyze and actively manage the end-to-end COGS, shipping costs, platform fees, and advertising spend to continuously improve the net profitability (e.g., Contribution Margin ) of every product SKU on both marketplaces. Competitive Strategy: Lead continuous competitive intelligence gathering, executing responsive pricing and promotional strategies while identifying untapped market segments and white-space opportunities for expansion. New Product Introduction (NPI): Strategically lead the phased rollout and market penetration plan for all new product launches across both platforms, coordinating all listing, advertising, and inventory requirements for a successful launch. Tactical Execution & Advertising Mastery Advanced Advertising Management: Own the strategy, execution, and daily optimization of advanced advertising tactics on both platforms, including Amazon DSP (Demand‑Side Platform) for reach/remarketing and detailed segmentation within Shopify marketing channels (e.g., retargeting campaigns). Listing Conversion Rate Optimization (CRO): Conduct systematic A/B testing of product titles, key images, A+ Content/EBC, and bullet points to maximize conversion rates and search rankings on Amazon and product page performance on Shopify. Inventory & Supply Chain Integration: Work directly with the supply chain team to refine inventory forecasting models based on sell‑through velocity and promotional lifts. Tactically manage inventory placement and transfer requests to maintain optimal stock levels (FBA/FBM and Shopify fulfillment centers). Search Engine Mastery: Lead and execute advanced keyword research and listing indexation strategies to ensure maximum organic search visibility on both the Amazon search engine and the Shopify site. Site Experience, Reporting & Compliance Site Merchandising & UX: Own the dynamic merchandising of the Shopify storefront , using analytics to map customer journeys and implement changes to collections, home page features, and cross‑sell placements to increase Average Order Value (AOV) and site conversion. Data Synthesis & Reporting: Design and automate comprehensive, executive‑level reports that synthesize performance data from Amazon Seller Central, Shopify Analytics, and advertising platforms, providing a single source of truth for channel health. Compliance & Account Health: Proactively monitor and maintain the health metrics and compliance requirements for both Amazon accounts (e.g., performance notifications, customer service standards) to ensure uninterrupted selling privileges. Customer Review Strategy: Develop and execute a continuous strategy for generating authentic, high‑quality customer reviews and ratings on both platforms to boost social proof and organic ranking. Qualifications Minimum of 10+ years of hands‑on, dedicated experience managing and optimizing high‑growth eCommerce operations, with mandatory expert‑level proficiency in both the Amazon Seller/Vendor Central ecosystem and the Shopify platform . Proven success as a high‑impact individual contributor who has directly managed and scaled annual revenue exceeding eight figures in a DTC environment. Deep, demonstrable expertise in advanced digital advertising across both Amazon Ads (including DSP) and platform‑agnostic tools like Google Analytics and paid social channels. Exceptional analytical and quantitative skills, including expert‑level proficiency in Excel/Sheets for modeling, forecasting, and profitability analysis. Demonstrated ability to operate at both a strategic planning level and a tactical execution level within a fast‑paced, high‑volume environment. What We Offer Competitive compensation and benefits package. A dynamic, creative culture with cross‑team collaboration. Career growth opportunities with executive‑level visibility. Paid vacation days, paid holidays, and personal days starting the day you are hired! A 401(k)-retirement savings plan with company match after one year! #J-18808-Ljbffr HairClub