Senior Media Planner

Job Posting Title: Sr Media Planner, Disney Consumer Products (PH) Req ID: 10156342 Job Description: Senior Media Planner, Disney Consumer Products (Project Hire) Disney Experiences Marketing Job Summary Disney Experiences Marketing is seeking an experienced Media Planner for a Project Hire role focused on building and scaling a marketplace media strategy for Disney Store and providing media planning support across Disney Publishing and franchise consumer product initiatives. As part of the Media & Growth Marketing team, this role will lead strategic planning across Amazon Ads and Walmart Connect while partnering closely with eCommerce leadership, Marketplace Operations, and cross-functional teams across Marketing, Technology, Legal, and Compliance. The ideal candidate brings deep media planning expertise, hands-on marketplace advertising experience, a strong go-to-market mindset, and the ability to manage multiple business priorities while building the processes, capabilities, and strategic plans needed to drive growth across a portfolio of businesses. Key Responsibilities Own marketplace media strategy and go-to-market planning for Disney Store marketplace advertising initiatives, with an eye toward future expansion. Collaborate with the Disney Publishing and Franchise Consumer Products Strategy teams to translate business needs into impactful media strategies. Partner with the Media Activation team to execute campaigns across Amazon Ads and Walmart Connect - as well as digital media channels. Build a disciplined marketplace advertising planning process that improves visibility, readiness, and execution across launches and campaigns. Partner with eCommerce leadership and Marketplace Operations to translate assortment, inventory, and platform realities into effective media and investment decisions. Act as a key marketplace marketing integrator across Media, Affiliate, CRM, and Social to support aligned planning and execution. Collaborate with partners across Marketing, Technology, Legal, and Compliance to support the launch of new advertising platforms, tools, and capabilities. Help establish the data, product, and workflow inputs required to support efficient campaign setup, measurement, optimization, and reporting. Contribute to the development of marketplace reporting, translating performance data into actionable insights and business recommendations for stakeholders. Develop strategic recommendations on channel mix, partner mix, testing priorities, and investment shifts based on business goals and performance insights. Monitor campaign performance, manage budgets, and drive optimization to improve efficiency, growth, and commercial impact. Required Qualifications 3+ years of hands-on experience in media planning and marketplace advertising. Proven experience managing retail media campaigns with focused expertise with Amazon Ads and Walmart Connect. Strong understanding of marketplace business drivers, including assortment, inventory, promotional planning, and performance measurement. Experience developing go-to-market strategies and translating business priorities into actionable media plans. Ability to work independently and influence cross-functional partners without direct people management responsibility. Experience launching or scaling new advertising capabilities, workflows, or processes in a fast-paced eCommerce or retail environment. Strong analytical, communication, and stakeholder management skills, with the ability to translate performance insights into clear recommendations and action plans. Experience working with performance reporting and presenting actionable insights to business stakeholders in a clear, decision-oriented way. Highly organized with strong attention to detail and the ability to manage multiple priorities simultaneously. Preferred Education Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent relevant experience. The hiring range for this position in Celebration, FL is $100,100.00-$134,200.00, The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Job Posting Segment: Marketing Job Posting Primary Business: Customer Engagement Primary Job Posting Category: Brand & Franchise Marketing Employment Type: Full time Primary City, State, Region, Postal Code: Celebration, FL, USA Date Posted: 2026-07-30 #J-18808-Ljbffr