Associate

As an entry-level role, the Associate is responsible for working with the strategy team in the development and execution of media plans. In this position, you will assist in gathering and preparing information for media plan development, plan stewardship, billing, and performance reporting. This role will be part of our exciting new Associate Cohort training program, where candidates will be trained cross-functionally within the organization and receive certifications that will set them up for success within the industry. This role will primarily focus on the golf marketplace and thus your passion for golf will give you a unique edge in understanding the nuances of this very unique audience — from weekend players to casual PGA Tour fans. Qualifications College graduate with a Bachelor’s degree – preferably in marketing Extremely strong communicator, both written and verbal – in person and on conference/video calls Creative thinker who has the ability to develop unique ideas, solutions, and programs Highly organized, with the ability to manage and prioritize many simultaneous deliverables Strong background in client services and account management Highly motivated self-starter & quick learner Interest/experience in the principles of advertising, marketing, and media Analytical thinking with a competency in mathematical concepts Works well in a team environment Proficient in Microsoft Office, particularly Excel and PPT Ability to learn media tools and software Avid interest in golf — as a fan, player, or industry insider or all of the above Knowledge of golf media outlets, tour schedules, athlete sponsorships, etc. Familiarity with sports fan behavior, segmentation, and engagement strategies Responsibilities include, but are not limited to: Gather data to support media recommendations through syndicated research tools, target audience analyses, competitive reports, etc. Assist in the execution of the media plan by working with the team to prepare authorizations for client signature and insertion orders Work with Manager to prepare and distribute weekly status reports Analyze results data in weekly client dashboards and begin to draw insights from big data Measure media performance to determine the extent to which the original objectives were met Participate in client and publisher meetings with opportunities to develop presentation skills Attend learning & development training classes including but not limited to digital and offline media concepts, visualization, presentation skills, tool trainings, etc. Attend internal and external (publisher) meetings and presentations #J-18808-Ljbffr OMD