Growth Marketing Lead of Remitly Business

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money – we’re here to move our global customers forward. About the Role Remitly Business is building a cross‑border payments platform for SMBs sending international payments and freelancers receiving them. We are looking for a Growth Marketing Lead to build and scale our growth engine from early traction to durable, efficient growth. This is a full‑funnel ownership role: segmentation and positioning, acquisition and activation, channel development, and the systems that make it all compound. You will do both strategy and execution, moving fast, prioritizing ruthlessly, and turning ambiguity into measurable outcomes. What You’ll Do Customer Growth Strategy & Funnel Ownership Own end‑to‑end growth across acquisition, activation, and early retention for both Send (SMBs) and Receive (freelancers) Define and continuously refine ICP, segmentation, and priority corridors based on market opportunity and unit economics Build and manage a growth roadmap grounded in experimentation, with clear ownership of CAC, LTV, payback period, activation rates, and funnel conversion Acquisition & Growth Loops Design and scale repeatable acquisition engines across organic (SEO, content, community), partnerships, and paid, rapidly testing new channels and reallocating resources based on performance Identify and operationalize growth loops: creator ecosystems, referral dynamics, and marketplace effects in freelancer communities Experimentation & Conversion Optimization Build a high‑velocity experimentation engine across landing pages, onboarding, pricing, and messaging, partnering with Product and Analytics to drive activation improvements with smart speed‑vs‑rigor tradeoffs Positioning & GTM Own positioning and messaging that translates product capabilities into high‑performing acquisition narratives, and lead GTM for launches with a focus on adoption and revenue impact AI‑Native Marketing Operations Analysis, research, content production, performance reporting, and competitive monitoring are AI‑executed by default. Your job is to brief, direct, and QC the output. Use tools such as Claude, Scalenut, Midjourney, and internal agent workflows to compress the timeline from strategy to execution to analysis. Manage agents that handle execution across channels and hold them accountable to results. Shape the AI‑native marketing operating model by identifying where automation adds leverage and where it introduces risk. You Have 10+ years in growth, product marketing, or performance marketing in fintech, payments, or adjacent categories, with experience acquiring SMB customers at scale Proven experience owning a growth number (users, revenue, CAC efficiency) Track record of building 0→1 and 1→n growth engines, especially in resource‑constrained environments Deep understanding of funnel metrics, unit economics (CAC/LTV), and experimentation frameworks Experience scaling at least 3 durable acquisition channels (e.g., SEO, partnerships, paid, or community‑led growth) Strong intuition for how SMBs or freelancers discover, evaluate, and adopt financial tools Ability and experience operating as both strategist and builder with a bias toward systems over one‑off execution Comfort operating in an AI‑native environment, using it to increase speed and leverage — not replace judgment Compensation Details The starting base salary range is typically $168,000–$210,000. In the U.S., Remitly employees are shareholders in our company and equity is part of the total compensation plan. Your recruiter can share more information about medical benefits and other financial benefits. Our Benefits Flexible paid time off Health, dental, and vision + 401k plan with company matching Paid parental, medical, military and family care leave Mental Health & Family Forming Benefits Employee Stock Purchase Plan (ESPP) Continuing education and travel benefits Our Connected Work Culture We believe true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in‑person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in‑office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates consistent, meaningful overlap to support team norms and business needs. Remitly is an E‑Verify Employer Remitly is committed to ensuring our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations. Equal Opportunity Employer Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr Remitly