Digital Content Strategist - Campus Marketing

CSUMB Internal Applicants Only Classification: Marketing Communications Professional II Hours: Full-time / 40 hours per week FLSA: Exempt Anticipated Hiring Salary Range: $5,387 (Step 3) to $5,605 (Step 6)* mo. *CSUMB provides pay scales representing its good faith estimate of what the university reasonably expects to pay for this position. The pay offered to a selected candidate will be determined on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, and CSU systemwide pay for comparable jobs. Priority Screening Date: May 20, 2026 Recruitment Status: Open Until Filled Employment with the California State University System

ABOUT CSUMB

California State University, Monterey Bay is a mid-sized university in California’s Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement, CSUMB is part of the nation’s largest four-year public university system, California State University, which educates nearly 460,000 students every year. With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students’ lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB’s sustainability goal is to be carbon neutral by 2030. The university’s Strategic Plan prioritizes inclusive excellence through recruiting and investing in developing a diverse body of faculty, staff and administrators. Many appreciate living and working close to the shores of beautiful Monterey Bay, with easy access to recreational areas from Big Sur to Santa Cruze. Nearby opportunities for collaborative research include working in the Monterey Bay National Marine Sanctuary and Silicon Valley, and with colleagues at local research universities, including UC Santa Cruz and Stanford University. As one of the 22 campuses in the CSU system, CSUMB offers excellent benefits, including access to below-market-rate rental housing on East Campus, and competitive salaries for faculty and staff. With proximity to the San Francisco Bay Area and San Jose, opportunities for faculty, staff and students are as endless as the shores of the nearby Pacific Ocean.

PURPOSE

Under the general direction of the Associate Vice President for Marketing and Communications, the Digital Content Specialist independently develops, implements, and evaluates content and campaign strategies that advance the mission, brand, and enrollment goals of Cal State Monterey Bay. The position collaborates with campus partners to create integrated digital and print content, manage campaign lifecycles, and ensure alignment with institutional brand and accessibility standards. The specialist is responsible for managing multi-platform content from concept through execution, including writing, layout, content QA, accessibility, publishing, and audits. This role requires the ability to exercise sound judgment, communicate effectively across departments, and independently lead projects within the broader strategic framework of the university’s marketing plan.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Marketing Content Writing, Review, and Publishing Writes and edits content for webpages, dashboards, emails, and printed materials, ensuring clarity, accuracy, and student-focused messaging. Organizes and publishes approved content using CMS platforms (TerminalFour), Pathify, Salesforce Marketing Cloud, and WYSIWYG tools. Reviews, edits, and approves content submitted via campus workflows, verifying alignment with university brand style, accessibility standards, and content strategy. Formats and publishes content using established templates, naming conventions, and publishing protocols. Collaborates with lead marketers to ensure published assets meet communication goals and are audience-appropriate. Web Auditing, Strategy Alignment, and Accessibility Audits web pages and digital assets to ensure adherence to CSUMB’s content strategy, brand style, and voice in both visual and written formats. Conducts structured reviews for Title II compliance (e.g., headings, contrast, alt-text, captions), and coordinates corrections with page owners or technical support. Collaborates with the UX/UI Specialist to assess user flow and recommend improvements that enhance clarity, engagement, and message effectiveness. Documents audit findings and develops recommendations to improve content consistency, accuracy, and effectiveness across digital platforms. Places and configures media assets, including images and iframe‑embedded content, ensuring web/mobile compatibility and accessibility. Captions video content to ensure compliance with Title II and CSU digital accessibility standards. Campaign Coordination and Digital Channel Support Builds and deploys email campaigns using Salesforce Marketing Cloud, ensuring copy, structure, and visuals are brand-aligned and accessible. Coordinates cross‑channel content launches (email, web, dashboard) to ensure accurate timing, sequencing, and asset delivery. Assists in editing and publishing content for Pathify dashboards, department pages, and other digital engagement tools. Tracks approvals, content versions, and deployment status to ensure efficient execution of communication plans. Supports content calendars and campaign reporting as part of an integrated team approach. Platform Support and Training Assists with content platform maintenance tasks such as updating user access, managing permissions, and onboarding new contributors. Creates user‑friendly tutorials, documentation, and training materials to support decentralized content authors in following CSUMB standards. Provides Tier 1 support to campus users navigating content publishing tools, templates, or accessibility requirements. Works with the Digital Communications team to identify and streamline common workflow issues. Supports testing and implementation of new platform features or updates as needed. Other Functions Perform other job‑related duties and special projects as assigned. Will support evening and weekend communications needs, including filming, editing, and publishing, during major university events such as Welcome Week, Open House, Raft Weekend, Giving Day, Admitted Otter Day, Commencement, and others.

KNOWLEDGE, SKILLS, AND ABILITIES

Working skills and knowledge of marketing, communications, public relations, branding, and/or related disciplines. Working knowledge of protocols and institutional etiquette related to public and media relations. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Skilled in developing and implementing marketing and/or communications strategies and campaigns. Strong project planning and organizational skills to plan, organize, and manage multiple marketing projects. Strong composition and editing skills to quickly produce clear and concise standard documents for internal and external publication. Strong communication and interpersonal skills to create and deliver marketing initiatives and campaigns. Ability to provide lead work direction and training to others. Proficiency in using communication and marketing software and tools.

MINIMUM QUALIFICATIONS

Experience and Education: Equivalent to a bachelor's degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.

SPECIALIZED SKILLS

Demonstrated skill with spreadsheet, database, e‑mail, social media, publication and multimedia presentation software. Technical fluency with Microsoft Office Professional Suite, and Google mail and calendaring programs. Demonstrates an expert skillset in various digital arts software programs including Adobe Creative Suite: Illustrator, Indesign, Photoshop, Acrobat. Advanced Skills in graphic creation, print design, and directing photography for publication purposes. Skilled in developing, coordinating, designing and implementing annual reports and other publications. Advanced skills in managing vendors, such as mail houses, printers & photographers.

PREFERRED QUALIFICATIONS

Bachelor’s degree in media production, film, journalism, or related field. At least three years of professional experience in multimedia production with increasing levels of responsibility. Proficiency with Adobe Creative Cloud (Premiere Pro, After Effects, Audition). Experience publishing content to a university CMS and/or managing institutional media archives. Experience mentoring or supervising students in a higher education setting. Knowledge of AP style, plain language, and ADA digital accessibility standards. Ability to work independently, manage multiple projects, and meet strategic goals. Demonstrated understanding of and commitment to CSUMB’s Vision.

SPECIAL CONDITIONS OF EMPLOYMENT

All offers of employment are contingent upon the successful completion of a background check (including a criminal records check). The person holding this position will have a duty to report to the Campus Title IX Officer information pertaining to discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, and retaliation and is required to comply with the requirements set forth in CSU Executive Order EO 1095, EO 1096, and EO 1097 as a condition of employment. The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. This position has been designated as a sensitive position with access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards. May require occasional evenings and/or weekend work.

PHYSICAL ENVIRONMENT

Office environment with standard equipment and tasks. The position requires working at a computer and desk for extended periods of time. May require travel between campus offices and off‑campus locations. The health and safety of our students, faculty, and staff remain our highest priority. While on campus, students, faculty, staff, and the community will be expected to follow all campus safety mandates.

BENEFITS/PERKS

CSUMB offers a premium benefit package that includes outstanding vacation, health, dental and vision plans; membership in the California Public Employees Retirement System (CalPERS); and 15 paid holidays a year. For more information, visit the Employee Benefits Summary. The University Corporation at Monterey Bay also provides access to affordable housing near main campus. The allocation of housing is subject to several factors, including availability, eligibility criteria, and specific program guidelines. For more information, visit:

APPLICATION PROCEDURE

To receive full consideration, applicants must complete and submit the required online application by the priority screening date listed on the Careers at CSUMB website. Applications received after this date may be reviewed at the University’s discretion. All submitted materials become the property of CSUMB and will not be returned. CSUMB is not a sponsoring agency for staff or management positions. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting Human Resources at View phone number on click.appcast.io or by emailing View email address on click.appcast.io. All employees must be eligible for employment in the U.S. Education Code 89521 Requirements Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

GENERAL INFORMATION

CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with federal crime awareness and campus security legislation, including the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics, you can view the notice of availability and access the Cal State University, Monterey Bay annual security and fire safety reports at CSUMB is a smoke and tobacco-free campus.

EQUAL OPPORTUNITY EMPLOYER

CSUMB is an Equal Opportunity employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability. #J-18808-Ljbffr California State University, Monterey Bay