Marketing SpecialistBilingual Mandarin

Benefits:

401(k)

Dental insurance

Health insurance

Paid time off

Location: Costa Mesa, CA

Job Responsibilities

• Plan and create digital marketing content for platforms including Facebook, TikTok, Xiaohongshu (RED), Instagram, and short-form video channels • Develop marketing strategies and social media campaigns to increase brand awareness and student enrollment • Create engaging content related to school programs, student life, academics, and campus activities • Manage and maintain the school’s social media platforms and online presence • Collaborate with the admissions and school teams on promotional campaigns and events • Analyze social media performance and optimize content strategies accordingly • Support school events, Open House activities, and other marketing initiatives as needed

Requirements

• Background in Digital Marketing within the education industry • Strong content planning and content creation skills • Experience with platforms such as Facebook, TikTok, Xiaohongshu (RED), Instagram, and short-form video content • Previous work experience in the United States required • Strong English communication skills, with the ability to work directly with American teams • Creative, organized, and familiar with social media trends and audience engagement