Marketing Manager - Consumer & Private Bank

Marketing Manager

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment investing the time and resources to understand our clients' immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO). Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News' Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate's 2023 list of Best Regional Banks.

The Marketing Manager will work closely with the Texas Capital Bank Consumer and Private Bank lines of business in developing a marketing strategy, establishing a high level of business engagement, and accelerating business development that drives client adoption of solutions and services.

The Marketing Manager will create the most relevant marketing assets while rationalizing assets that are no longer relevant but require changes. Content and assets should be leveraged across all channels, with a focus on digital.

Responsibilities:

• Define in partnership with the brand, product and line of business leaders the positioning of the Private Bank and Texas Capital Bank Consumer teams and their related products and services.
• Develop go-to-market calendars in conjunction with the Marketing and Communication teams.
• Define a strategy of key product marketing activities and manage budgets to support the acquisition, deepening and retention of new customers.
• Deep understanding of product portfolio and collaboration with product team on launches of new products and changes of existing products.
• Identify and create relevant marketing assets that support the different stages of the product sales cycle; Execute effective marketing strategies to drive awareness, consideration and leads.
• Partner with content strategist to develop product one pagers, web content, insights and testimonials.
• Work cross-functionally across all marketing channels to ensure flawless execution of various channel-specific marketing campaigns (e.g. paid media, affiliates, social accounts, website, email and direct mail, events and sponsorships, etc.).
• Define KPIs that measure and optimize marketing strategies, partnering with sales enablement teams to provide regular reporting and executive summaries on programs and initiatives.

Qualifications:

• 8 years plus experience in financial services marketing; Consumer banking preferred.
• Bachelor's degree in business or marketing.
• Knowledge of wealth management and consumer products and solutions.
• Extensive direct marketing experience with strong understanding of digital marketing techniques.
• Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage.
• Superior communication, problem solving skills and ability to learn and adapt quickly.
• Self-motivated with ability to work independently and strong organizational skills.
• Demonstrates flexibility in a growing and changing environment.
• Comfortable using collaboration and CRM tools such as Copilot, Asana and Salesforce.
• Familiar with marketing automation tools such as Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics.

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy. Texas Capital is an Equal Opportunity Employer.