Senior Brand Analyst / Brand Analyst

Brand Analyst/Senior Brand Analyst

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS, SKIPPY, SPAM, HORMEL NATURAL CHOICE, APPLEGATE, WHOLLY, HORMEL BLACK LABEL, COLUMBUS, JENNIE-O and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information, visit hormelfoods.com.

Responsibilities:

As a Brand Analyst, you will lead the analytics function for HORMEL Pepperoni and GATHERINGS brands, part of the Snacking & Entertaining Vertical. You will be responsible for transforming data into actionable insights that drive strategic decisions and measurable growth. This role is ideal for a data-driven storyteller who thrives on influencing business outcomes and collaborating across teams.

• Lead Brand Analytics for HORMEL Pepperoni and GATHERINGS Brands: Transform complex datasets into actionable insights that influence marketing and sales decisions.
• Strategic Cross-Functional Partnership: Provide market, customer, and competitive insights that inform marketing investments and retail strategy in partnership with Brand Managers and National Category Sales Managers.
• Consultant Management: Partner with Circana consultants to maintain data quality and project prioritization.
• Innovation Support: Contribute to the success of new item introduction by sizing opportunities, examining trends, setting performance goals and tracking performance against KPIs.
• Sales Enablement: Create Insights Driven Selling materials that help sales teams achieve retailer acceptance for new items and defend core products.
• Retailer Insights: Partner with Field Sales Analytics to uncover retailer level trends for premium customers, driving improvement in customer results.
• Omni Channel Consultant: Partner with internal eComm teams to uncover opportunities to drive growth in the digital space.
• Reporting Excellence: Streamline monthly and quarterly reports, reducing turnaround time and improving decision speed.
• Integrated Business Planning: Support integrated business planning and provide strategic support throughout the process.
• Performance Monitoring: Track market share, sales trends, innovation, and buyer behavior to identify growth opportunities for HORMEL Pepperoni and GATHERINGS brands.
• Thought Leadership: Act as a strategic advisor, applying CPG industry knowledge to solve category and brand challenges, influencing enterprise-level planning decisions.

Qualifications:

Required

• Bachelor's degree or equivalent experience
• 1+ years in sales, marketing, or analytics
• Strong analytical, storytelling, and presentation skills
• Excellent communication and interpersonal skills
• Ability to manage multiple priorities with attention to detail
• Excel skills: proficiency in data visualization
• Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States.
• Applicants must not now, or in the future, require sponsorship for an employment visa.

Preferred

• 2+ years in sales, marketing, or analytics
• Experience with POS and household panel data specifically syndicated and retailer data sources (Circana, Scintilla, 84.51, Kantar and Mintel)
• Proven ability to synthesize and translate multiple data sources into an effective sales story for different levels of audiences

Location: Chicago, IL (Preferred), Minneapolis, MN, Austin, MN

Pay Range & Benefits:

At Hormel Foods, base pay is one part of our total compensation package and is determined within a range. The base hiring pay range for this role is between $78,900 - $127,350 per year, and your actual base pay within that range will depend upon a variety of factors including, but not limited to, job-related knowledge, skill set, level of experience, and geographic market location. Other components of Hormel Foods' total compensation package includes comprehensive medical, dental and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, paid vacation, FREE two-year community/technical college tuition for children of employees, and more.