Account Executive
Nexstar Broadcasting
WCBD TV is an NBC Affiliate Station owned by Nexstar Media Inc. We are located in the beautiful Lowcountry area of Charleston, SC. Charleston is known for its warm weather, friendly people, charming downtown, outstanding food, beautiful beaches, and so much history.
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The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Implements strategies to consistently grow revenue and exceed revenue goals
Establishes credible relationships with local business community
Makes sales calls on existing and prospective clients
Maintains assigned accounts and develops new accounts
Prepares and delivers sales presentations to clients
Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible
Provides clients with information regarding rates for advertising placement in all media
Develops advertising schedules with clients and station personnel responsible for placing advertising into station media
Works with clients and station personnel to develop advertisements
Performs other duties as assigned
Requirements & Skills:
Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Minimum one year’s experience in sales, preferably in the media field
Valid driver’s license with an acceptable driving record
Experience achieving long-range objectives and implementing the strategies and actions to achieve them
Proficiency with computers and other office equipment
#LI-Onsite
Nexstar Media Group is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
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