Chief Product Officer (CPO): E-commerce

Chief Product Officer (CPO)Location: Remote Reports To: Chief Executive OfficerCompensation: $350,000 Base Salary + $100,000 Target Bonus + Equity PackagePosition OverviewWe are seeking an executive-level Chief Product Officer (CPO) to lead the product vision, strategy, and execution for a portfolio of market-leading, high-volume e-commerce destinations within the healthcare and wellness ecosystem. Reporting directly to the CEO, the CPO will serve as the strategic and technical bridge connecting executive leadership, product management, and software engineering.The ideal candidate brings deep expertise in multi-SKU e-commerce at scale, complex financial/administrative integrations, custom healthcare platform builds, and advanced data-driven customer personalization. You will own the product roadmap, modernize core infrastructure, and scale proprietary brand portfolios to drive long-term Enterprise Value.Key Responsibilities & Strategic PrioritiesExecutive Leadership & Alignment: Serve as the core bridge between C-suite strategy, engineering execution, and product vision. Translate high-level business goals into actionable, scalable technology roadmaps.Custom Telehealth Platform Build: Lead the architectural strategy and end-to-end product rollout of an in-house, custom telehealth platform, fully transitioning away from legacy third-party vendor systems to optimize patient experience and unit economics.Personalization & Data Infrastructure: Oversee the selection, implementation, and optimization of a Customer Data Platform (CDP) and personalization engine to deliver tailored, multi-SKU shopping experiences at scale.Administrator & Partner Integrations: Expand and harden technical integrations with key healthcare benefit administrators, financial institutions, and plan providers to ensure seamless checkout, pre-tax payment processing, and eligibility validation.Owned-Brand Growth Strategy: Drive product feature innovation that accelerates the expansion, cross-selling, and digital discovery of proprietary internal brands across all digital storefronts.Team & Technical Evaluation: Regularly evaluate emerging technologies, build-vs-buy opportunities, and product architecture while mentoring high-performing product managers and UI/UX teams.Required Experience & QualificationsScale E-Commerce Leadership: 10+ years of product leadership experience, with proven success driving high-growth, multi-SKU e-commerce platforms generating significant revenue.Technical Depth & Strategy: Proven track record acting as the technical and strategic liaison between engineering teams and executive management, capable of evaluating complex software architectures and platform decisions.Telehealth / Health-Tech Infrastructure: Experience building, launching, or managing direct-to-consumer health services, telehealth solutions, or digital clinical platforms in a regulated environment.CDP & Personalization Mechanics: Hands-on experience architecting customer data strategies using modern CDPs (e.g., Segment, Tealium) and personalized recommendation algorithms to boost LTV and conversion rates.Complex System Integrations: Demonstrated expertise managing enterprise API integrations across third-party administrators, payment gateways, and backend inventory systems.Executive Presence: Outstanding communication, organizational, and leadership skills with the ability to influence cross-functional teams and align senior stakeholders.What We OfferCompetitive Compensation: $350,000 base salary.Incentive Bonus: $100,000 target annual performance bonus.Equity: Meaningful executive equity package.Comprehensive Benefits: Full health, dental, vision, pre-tax health/wellness benefits, matching 401(k), and generous paid time off.For more information and to apply, contact Henry Boulos View email address on click.appcast.io #LI-Remote