New Product Launch Lead

Role Description

We are looking for a New Product Launch Lead to own and manage the launch process for new supplement products across our sales channels, including Amazon, other marketplaces, and direct-to-consumer channels. This person will be responsible for building and maintaining the launch calendar, coordinating cross-functional launch tasks, ensuring marketplace listings are completed on time, tracking launch performance, and continuously improving the company’s launch process. The ideal candidate is highly organized, detail-oriented, comfortable working across departments, and able to keep multiple product launches moving on schedule.

Key Responsibilities

• Launch Planning & Scheduling
  • Own and maintain the company’s new product launch calendar.
  • Work with leadership, product development, operations, marketing, creative, compliance, and marketplace teams to define launch timelines.
  • Identify critical launch milestones, dependencies, risks, and deadlines.
  • Ensure each launch has a clear owner, timeline, checklist, and status.
• Marketplace Listing Coordination
  • Ensure marketplace listings are completed accurately and on time.
  • Coordinate required listing assets, including product titles, bullet points, descriptions, images, A+ content, backend keywords, pricing, variation setup, and compliance documentation.
  • Track listing readiness across Amazon and other relevant sales channels.
  • Work with internal and external teams to resolve listing blockers before launch.
• Launch Execution
  • Manage the launch process from planning through go-live.
  • Ensure products launch on time and in accordance with the approved launch plan.
  • Coordinate inventory availability, FBA setup, warehouse readiness, DTC setup, product page readiness, and marketing activation.
  • Monitor launch-day execution and quickly escalate issues that could delay or weaken the launch.
• Performance Tracking & Reporting
  • Track post-launch performance against defined goals.
  • Monitor metrics such as sales, conversion rate, traffic, ranking, reviews, advertising performance, inventory status, and marketplace listing health.
  • Prepare launch performance summaries for leadership.
  • Identify what worked, what did not, and what should be adjusted for future launches.
• Process Ownership & Improvement
  • Own the company’s new product launch process.
  • Build, document, and refine launch checklists, timelines, templates, and workflows.
  • Conduct post-launch reviews and capture lessons learned.
  • Improve launch efficiency, accountability, and cross-functional visibility over time.
• Cross-Functional Coordination
  • Serve as the central point of contact for all new product launches.
  • Keep stakeholders aligned on launch status, blockers, deadlines, and next steps.
  • Drive accountability across departments without needing direct authority over every contributor.
  • Ensure leadership has clear visibility into upcoming launches and launch readiness.

Qualifications

• 3+ years of experience in product launches, project management, ecommerce operations, marketplace management, or a similar role.
• 3+ years of experience as a product manager for an Amazon first brand.
• Strong project management skills with the ability to manage multiple launches at once.
• Experience working with Amazon, ecommerce, or marketplace product listings.
• Strong attention to detail and ability to follow through on deadlines.
• Ability to coordinate across multiple teams and external partners.
• Comfortable using project management tools, spreadsheets, and reporting dashboards.
• Strong written and verbal communication skills.

Preferred Qualifications

• Experience in the supplement, CPG, health and wellness, or regulated consumer products industry.
• Familiarity with Amazon Seller Central or Vendor Central.
• Understanding of Amazon listing requirements, variation structures, FBA readiness, and launch advertising.
• Experience working with creative, compliance, supply chain, and marketing teams.
• Experience building launch processes, SOPs, or operational workflows.

Key Skills

• Project management
• Launch calendar management
• Amazon marketplace coordination
• Ecommerce operations
• Cross-functional communication
• Process improvement
• Performance tracking
• Problem solving
• Detail management
• Accountability management