Marketing and Public Relations Specialist

Marketing and Public Relations Specialist The Marketing and Public Relations Specialist is responsible for developing and executing innovative marketing and communication strategies to enhance brand awareness, engage target audiences, and generate new business opportunities. This role integrates traditional media, digital marketing, and geo-social platforms to ensure a cohesive brand presence across multiple channels. The specialist will manage both internal and external communications, leveraging public relations, digital marketing, and content strategies to support the organization’s goals. This role is ideal for a creative and strategic communicator who can integrate public relations, marketing, and digital engagement to enhance brand reputation and reach key audiences. Additionally, the Marketing and Public Relations Specialist is responsible for developing and implementing strategic marketing plans to engage target audiences across various consumer venues, online forums, and buzz marketing platforms by utilizing traditional, geo-social media, and digital marketing to maintain brand consistency and visibility; and monitoring market trends and competitive landscapes to adjust marketing strategies accordingly. The incumbent will manage both Public Relations & Communications by ensuring alignment with organizational messaging, developing press releases, media pitches, and public statements to maintain a positive brand image and cultivating relationships with media outlets, influencers, and community stakeholders to amplify the organization’s voice. Additional responsibilities will include overseeing digital & social media marketing performance analytics, organizing/promoting events, sponsorships and partnerships to strengthen brand recognition and developing content for websites, blogs, newsletters, and marketing collateral to drive consumer interaction. The Marketing and Public Relations Specialist is also responsible for content development & storytelling by creating compelling content that aligns with brand messaging and consumer interest, developing multi‑channel campaigns incorporating traditional PR, content marketing, and social media strategies. Position supports the Mother/Baby, Maternal/Family, Family Planning and Fatherhood Foundation spaces. Qualified candidates will be expected to travel throughout the year to various events in support of these important areas (primarily in the Tidewater/Richmond geographic locations). City/State Virginia Beach, VA Work Shift First (Days) Education Bachelors Level Degree (Marketing, Mass Communication) required Certification/Licensure No specific certification or licensure requirements Experience Required: 2 years of Marketing Required: 2 years of Public Relations Bachelors Level Degree is required Digital and Social media strengths Building community relationships and partnerships across the region Benefits Medical, Dental, Vision plans Adoption, Fertility and Surrogacy Reimbursement up to $10,000 Paid Time Off and Sick Leave Paid Parental & Family Caregiver Leave Emergency Backup Care Long‑Term, Short‑Term Disability, and Critical Illness plans Life Insurance 401k/403B with Employer Match Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education Student Debt Pay Down – $10,000 Reimbursement for certifications and free access to complete CEUs and professional development Pet Insurance Legal Resources Plan Colleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is met. Equal Opportunity Statement Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000‑member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves. In support of our mission “to improve health every day,” this is a tobacco‑free environment. Remote Work Eligibility For positions that are available as remote work, Sentara Health employs associates in the following states: Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming. #J-18808-Ljbffr Sentara Health