Paid Media Specialist

Paid Media Specialist

We are looking for a data-driven Paid Media Specialist to join our team. In this role, you will execute and optimize campaigns across key paid media platforms. You will leverage data and analytics to uncover insights, support complex business objectives, and drive measurable outcomes across campaigns. You will also play a key role in the operational management of the paid media function, ensuring accuracy and efficiency in day-to-day processes. Strong organizational skills and attention to detail are essential, along with the ability to balance executional and operational responsibilities effectively. The ideal candidate brings a proactive, curious mindset, is comfortable working in ambiguity, and eager to leverage AI and automation to improve workflows, enhance insights, and increase overall efficiency.

Responsibilities:

• Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels
• Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more
• Ensuring that advertising messages align with client or company objectives
• Measuring and executing A/B split testing for ad creative, copy, landing pages, etc to ensure optimal campaign performance
• Running incrementality tests, lift studies, or geo-experiments
• Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions)
• Optimizing and auditing campaigns under supervision of senior Paid Media team members
• Monitoring the performance of online advertising campaigns and reporting the results to relevant stakeholders
• Researching the current media and competitor landscape and keeping up to date with the latest media trends
• Building and maintaining relationships with internal stakeholders, advertising platform reps, and agency partners
• Review, understand and take action based performance dashboards (Looker Studio, Tableau, Power BI) data
• Analyzing CAC, CPL, ROAS, and conversion rates to guide optimization

Technical Skills:

• Familiarity with the following tools:
• Google Tag Manager
• Google Analytics 4
• Looker Studio
• Excel/Sheets advanced functions (VLOOKUP/XLOOKUP, pivot tables, REGEX, QUERY)
• CRM or MAP familiarity (HubSpot, Salesforce, Marketo)
• Understanding attribution models (first-touch, last-touch, data-driven)

Qualifications:

• 2-3 years or greater experience with online paid media platforms such as Google Search, FB & Instagram Ads, YouTube Ads, and more.
• Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns
• Excellent interpersonal and communication skills, including the ability to network
• Strong analytical and organizational skills
• Effective at working under pressure and meeting tight deadlines

About Bentley Systems:

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.

Equal Opportunity Employer: Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law. Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination Bentley participates in e-Verify / Right to Work Notice Request an Accommodation: As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling View phone number on click.appcast.io or sending us an email at View email address on click.appcast.io