Copywriter, PATTERN

Job Description

Job Description

PATTERN Beauty is looking for a talented Copywriter who has experience writing full funnel copy. This role brings our voice to life across the moments that matter most to our community, from the big campaign launch to the product page, email and paid ad that move someone from curious to checkout.  

The ideal candidate brings 3 to 5 years of copywriting experience, deep fluency in bottom of funnel DTC copy and a portfolio of multi-channel campaign work. They understand that beautiful copy and effective copy go hand in hand. T his role is all about bringing that established voice to life with craft, consistency and joy. It is a wonderful opportunity for a writer who is ready to grow with a founder-led brand that celebrates Black beauty in all its forms. 

Candidates MUST be based in the Los Angeles area as this role is hybrid and in-person three days a week at the PATTERN office in West Hollywood. 

BRAND VOICE AND TONE  

The Copywriter's first responsibility is to learn that voice deeply and write fluently within it, ensure our voice and tone are unmistakably PATTERN.  

• Learn and internalize the PATTERN Voice and Tone, including our mission, glossary, syntax and the language
• Apply brand standards consistently across every channel and format, from a two-word SMS hook to a long-form landing page
• Partner with the Creative Strategist to translate briefs, consumer insights and brand positioning into copy that carries our voice with fidelity and care
• Bring fresh language and of-the-moment cultural references to the table, while staying grounded in the voice our founder and creative leadership have established
• Contribute to the team's copy library with headlines, examples and channel learnings that help everyone write with confidence 

CAMPAIGN WRITING AND CREATIVE COLLABORATION  

Campaigns are where PATTERN's biggest stories come to life, from tentpole moments to new product launches. The Copywriter is an active member of our internal creative agency, writing across the full campaign ecosystem and bringing ideas to the table from the first brainstorm through final asset delivery. 

• Partner with creative leadership and the Marketing team to build campaign copy across formats, including headlines, taglines, social captions, video scripts, email, landing pages and paid media
• Collaborate with the creative leads during ideation, contributing headline territories, messaging angles and copy-led concepts
• Carry each campaign's big idea cohesively from hero assets all the way through to performance placements, adapting the message for every channel and audience
• Write and adapt scripts for social and video content, ensuring the spoken word reflects our voice on screen
• Support campaign toolkits with sample messaging and copy direction so internal teams and partners can execute with clarity and consistency
• Welcome feedback with openness and iterate quickly, refining copy through multiple rounds with creative leadership 

PERFORMANCE COPY AND COMMERCE  

Some of the most important copy PATTERN produces lives at the moment of decision: the product page, the cart reminder, the retargeting ad, the email that turns interest into a purchase. This role carries a strong focus on bottom of funnel copy for our DTC business and understands that the best performance copy is still beautiful brand copy. 

• Leverage audience and insights and our creative pillars to hypothesize and build high performing copy for bottom of funnel.
• Write conversion-focused copy for DTC channels, including product detail pages, landing pages, paid social, retargeting ads, email and SMS
• Develop copy for key lifecycle moments such as abandoned cart, browse abandonment, replenishment, post-purchase and win-back flows
• Write product copy, including descriptions, benefits, how-to-use guidance and claims language, partnering with Product to keep every claim accurate and approved
• Partner with E-Commerce, CRM and Performance Marketing to write and iterate on A/B tests for subject lines, headlines, offers and calls to action
• Review performance data alongside the Creative leadership & DTC team, learning what resonates with our community and applying those insights to future work
• Write and adapt copy for retail partner pages and promotional moments so PATTERN shows up with the same intention wherever our community shops 

COLLABORATION AND GROWTH 

This role is ideal for a writer who thrives in a collaborative, fast-moving environment and is excited to grow alongside a founder-led brand. The Copywriter will work closely with and learn from creative leadership while contributing their own ideas, perspective and creative energy. 

• Collaborate cross-functionally with Marketing, E-Commerce, CRM, Product and Social teams to deliver copy that supports broader business goals
• Manage multiple projects at once in a fast-paced, deadline-driven environment, communicating proactively about timelines and needs
• Use Asana to track work, organize feedback and keep projects moving
• Present copy with clarity, sharing the thinking behind your choices and welcoming input from the team
• Bring a solutions-oriented, low-ego, all-hands mentality to every working relationship 

EXPERIENCE AND QUALIFICATIONS  

• 3 to 5 years of professional copywriting experience, in-house or agency, with a portfolio that shows range across campaign and performance work
• Required: hands-on experience writing bottom of funnel copy for a DTC brand, including product pages, paid social, retargeting, email and SMS
• Required: campaign writing experience, with examples of multi-channel campaigns from concept through execution
• Strong understanding of the customer journey and how copy functions differently across formats and funnel stages
• Comfort with performance metrics such as open rate, click-through rate and conversion rate, plus experience writing for A/B tests
• Experience writing product copy, including descriptions, benefits and claims, ideally within beauty, hair care, body care, wellness or lifestyle
• A proven ability to adapt to an established brand voice with fidelity and care
• Excellent editorial instincts, attention to detail and command of grammar and style
• Familiarity with project management platforms (e.g., Asana)
• Background in beauty, textured hair care or lifestyle brands is a significant plus
• Bachelor's degree in English, Communications, Journalism, Advertising or a related field preferred; equivalent experience considered 

WHO YOU ARE  

• A writer first, someone who thinks in language and finds joy in the well-chosen word
• Commercially curious and energized by seeing your words drive real results
• A quick study of voice, able to step into an established brand voice and make it sing
• Open to feedback and excited to grow, with the confidence to share ideas and the curiosity to keep learning
• Organized, reliable and calm under deadline
• Category & community fluency: Real, demonstrated fluency in Black beauty, including the products, the ritual, the retail environment & the visual history of how our community has been portrayed. You know what it means for a brand to speak with our community, & your body of work shows it 

ABOUT PATTERN

PATTERN's mission is to fulfill the beauty needs of the curly, coily, and tight-textured community. Created by award-winning actress and producer Tracee Ellis Ross, PATTERN is a Black-owned haircare brand centered around the celebration of Black beauty and caters to the uniquely beautiful curls in the diverse hair community of 3b to 4c hair types. We are an active space for uplifting and loving our authentic beauty. Since launching in September 2019, PATTERN has taken the industry by storm and is the recipient of numerous editorial awards.  We cultivate a community approach at PATTERN where all voices are heard & where people can bring their whole selves to work. PATTERN Is now available at Ulta Beauty, Ulta Beauty at Target, Sephora, Macy's & Boots, among others.

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