Principal Advisor, Market Access

Principal Advisor, Market Access The Principal Advisor, Market Access is a full-time employee responsible for quarterbacking thought leadership initiatives across multiple brands, functioning as a payor marketing specialist for Rare Disease products. Responsibilities lead and develop strategic recommendations for pharma clients in obtaining access and mitigating reimbursement challenges assist clients in creating business solutions and implementing strategies into tactical plans understand the client’s business needs, and drive agency partners to deliver on their objectives and KPIs become the “Brand Champion” who helps foster team-wide critical thinking and business acumen outside of tactical execution analyze brand opportunities at various stages of product life cycles and be knowledgeable in the development of various marketing programs across the pharmaceutical industry work effectively on cross-functional teams with top decision-makers collect and analyze meaningful competitive intelligence, trends, market dynamics, and customer insights that drive client awareness and action direct annual, semi‑annual, and quarterly strategic and tactical planning activities, internally and externally understand healthcare policy, access and reimbursement, pricing and contracting foster relationships across all agency partners, including but not limited to Account and Creative teams, earning trust and confidence while ensuring work quality and final deliverables meet and surpass expectations demonstrate an appetite to seek and digest subject matter with swiftness and ease and then articulate that new information quickly for client and agency partners Optimize Access identify data gaps and develop strategies to uniquely position products for favorable market access considerations own and proactively communicate key subject matter (HEOR, RWE, and key trends relevant to assigned brands) with confidence and ease leverage industry knowledge to provide key insights and strategic recommendations for positioning a client’s business/products Synthesize Data contribute to business development activities and brand planning through insights on landscape analysis, understanding of access drivers and competitors, and evaluation of evidence requirements to influence decision making recommend purchase of secondary or syndicated data, or performance of primary qualitative or quantitative research within the organization Optimize Execution and Quality Control Practices in collaboration with agency and client partners, help develop compelling and strategically sound promotional materials that are on strategy and compliant with current FDA regulations Leadership Presence and Motivation both internally and externally, represent the department and agency with confidence, emotional intelligence, integrity, and optimism present, promote and defend agency capabilities with ease and adaptability recognize the need for vendor partnerships and spearhead collaborations as needed Ideation and Prototyping helps generate fresh tactical ideas, big and small, to execute strategic plans partners across brands and vendors to iterate proofs of concepts Client Consultation working independently, proactively interface with our clients to assess and articulate marketing challenges collaborate with the client and other Navisync staff to develop positioning and messaging strategies, as well as strategic and tactical marketing communications plans client‑facing scenario planning and workshop moderation lead and manage all annual brand planning activities for various clients Solutions Advocacy provide input throughout the creative development process to ensure all client deliverables are “on strategy” ensure workstream integrity and function as a subject matter expert resolving any unforeseen issues that may surface serve as conduit to third‑party vendors who may be critical to the implementation of a given program Situational Analysis comfortable deciphering data, analytics, and unique dialogue from focus groups lead, execute, and review primary and secondary research (and select secondary research vendors as needed), as well as syndicated research sources, to identify key customer insights that define the most efficacious approaches help define key performance indicators (KPIs) to ensure that strategies and tactics deliver against client goals and objectives monitor the success of the programs to demonstrate customer value and ensure that the strategy adapts to important client and market changes Professional History & Requirements Preferred: Minimum 10 years’ experience as a market access consultant for pharmaceutical clients Expertise in Medicare Parts B & D; Buy and Bill; Customer Segmentations; Scenario Planning; Access and Reimbursement; Value‑based Messaging; Training; Healthcare Policy and Legislation, Payor Strategy; Specialty Pharmacy; Trade/Distribution; Advisory Boards; Quantitative and Qualitative Market Research; Public Speaking; Cross‑functional Collaboration; Brand Planning Job Details Seniority level: Director Employment type: Full‑time Job function: Advertising, Marketing, and Strategy/Planning Industries: Advertising Services, Marketing Services, and Pharmaceutical Manufacturing Referrals increase your chances of interviewing at Navisync by 2x. #J-18808-Ljbffr Navisync