Content Coordinator

Description

The Content Coordinator is responsible for managing established operational processes across Demme Learning's key content marketing initiatives, including freemium content, the blog, support center articles, and social media channels. Serving as a central workflow organizer and cross-departmental liaison, this role ensures all content assets move seamlessly from ideation and drafting to review, design, and final publication. The ideal candidate is a highly organized operational coordinator who can maintain high brand standards, coordinate effectively with writers and subject matter experts, and utilize project management tools to keep content initiatives on schedule.

Schedule

• Mon-Thurs between 8 am-6 pm EST (flexible work times)
• May be required to troubleshoot and assist with issues outside of regular business hours

Remote Schedule

• 4 remote work days per week allowed

Remote Location

• Anywhere in the continental U.S.
• Remote available
• 4 remote work days per week allowed

Responsibilities

Company Knowledge

• Become knowledgeable of company history, mission, vision, and products
• Maintain knowledge as products are revised and/or new products are introduced
• Maintain knowledge of Content Marketing best practices and communicate recommendations for improving content marketing campaigns according to those best practices

Freemium Content Production

• Collaborate with the Online Marketing Manager to ideate valuable freemium content assets.
• Create thorough, detailed scope documents for new freemium initiatives.
• Assign, track, and coordinate the end-to-end production workflow within ClickUp, working with the design teams.
• Review and approve instructional design and creative design files, providing constructive feedback and suggestions for improvement to align with brand expectations.
• Upload finalized freemium resources and assets into WordPress using the LearnDash plugin.

Blog Production

• Collaborate with the Online Marketing Manager to brainstorm and select upcoming blog post topics.
• Research and write comprehensive topic briefs to guide content development.
• Act as the primary point of contact and liaison with freelance and internal blog writers.
• Coordinate the internal team review process to gather stakeholder feedback.
• Oversee the full submission, approval, and posting workflow efficiently in ClickUp.

Support Center & Knowledge Base

• Monitor and respond to the incoming queue of content request submissions.
• Provide timely status updates to team members regarding their active content requests.
• Perform necessary updates and edits to existing support articles.
• Collaborate closely with Subject Matter Experts (SMEs) to write, format, and publish accurate new articles to WordPress.
• Conduct periodic audits of existing support center articles to ensure all links function properly and content remains current.

Social Media Content Support

• Assist in writing copy and producing engaging marketing content across various social media platforms.

Asset & Workflow Optimization

• Maintain the structure of organized digital asset folders for creative design files, instructional materials, and copy briefs within Google Drive and ClickUp.
• Ensure basic on-page SEO best practices (such as meta descriptions, alt text, and targeted keyword placement) are implemented across blog posts and support center articles prior to publication.

Job Expectations

• Daily check emails and voicemails
• Daily communication with other team members
• Responsible for addressing critical issues outside of regularly scheduled hours. In the event of PTO or otherwise unable to be reached, ensure another team member is equipped to handle issues that may arise
• Effective and efficient scheduling of appointments
• Attendance at regular department and company meetings

Strategy

Values

• Family
• Trust
• Simplicity
• Shared Success
• Growth

EOS

• Get it
• Want it
• Has capacity to do it

Education

Degrees

• Bachelor's degree in a relevant field such as Marketing, Digital Marketing, Communications, English, or a related discipline

Qualifications

Minimum Qualifications

• 2 years minimum experience with WordPress
• Direct experience utilizing ClickUp (or equivalent project management tools) to manage multi-step workflows.
• Knowledge of standard proofreading practices, procedures, and concepts is required
• Ability to adopt the style, tone, and voice of our brand guidelines
• Excellent communication skills, both written and verbal
• Willingness and ability to learn new software quickly
• Proficient in Google Suite
• Excellent attention to detail
• Sound understanding of basic marketing principles
• Ability to work effectively and meet tight deadlines under pressure
• Presentable, personable, and articulate in liaising with other departments and external partners
• Ability to effectively organize, format, and present technical or instructional information clearly
• Creative and flexible problem solver

Preferred Qualifications

• Experience working with the LearnDash WordPress plugin.
• Prior experience with HubSpot or comparable marketing automation software
• Basic understanding of on-page SEO principles.

Physical Demands

Required Activities

• Sitting and standing for long periods of time
• Extensive typing on QWERTY style keyboard
• Extensive viewing of lighted computer monitor
• Reaching and bending
• Speaking on telephone
• Lifting up to 50lbs

Accountabilities

Accountabilities For All Employees

• Demonstrate behavior consistent with company values, policies, standards, and procedures
• Communicate with your manager as soon as possible when you don't understand your work, require more resources or training, or otherwise can't complete your work for any reason when you encounter obstacles that will stop you from achieving your work to the required quality or within specified deadlines
• Continuously work to improve the systems and processes you are a part of. Share examples in the comment section
• Maintain knowledge of company news, processes, and information. Complete assigned training and participate in ongoing education for your role and expertise as needed. Share examples in the comment section