Social Media Specialist

Summary About the position: This position is Non-appropriated Fund (NAF) and will be assigned to the 49th Force Support Squadron (FSS) Marketing Department. This is a Regular Full Time (RFT) position with benefits (medical, dental, life insurance, retirement, 401(k), and annual/sick leave). Incumbent must be able to work other than normal duty hours which may include days, evenings, weekends, and/or holidays. Responsibilities The primary purpose of this position is to work under the direction of the Marketing Director to plan, develop, deploy, and maintain 49 FSS Website, digital content, mobile app, social media content The primary duties of this position include, but are not limited to: Assists with creation of marketing collateral, surveys, graphics, photography/videography and campaigns. Using highly developed organizational skills, serves as primary web/social media and digital content administrator, ensuring content is current and accurate, sites/profiles are functional and operational 24/7. Updates, adds, deletes, and revises content based on information provided by the Marketing Office or approved input from leadership on daily basis. Position requires writing, editing, and designing content for digital publishing. Designs and develops multi-platform digital interactive multimedia consistent with non-digital media, site animation, GIF's, live streaming feeds, and special-effects elements. Assists co-workers with projects/tasks, creating/distributing a variety of marketing materials across various platforms. Works with Marketing Director to ensure digital content meets squadron and mission objectives, and properly reflects Air Force standards. Works with AF agencies governing web content/security to ensure all regulations and DoD guidelines are met. Uses a variety of web, social media, multimedia, and graphics platforms, applications, techniques, plugins, apps, and tools. Continuously explores, recommends, uses, and optimizes communication methods and technologies to engage with customers, and to maximize the squadron's branding, products, and services; identifies relevant new strategies/technologies/industry trends Creates and boosts customer's engagement, brand exposure and applies them into operations and activities. Assists Marketing Director in developing communication strategies to determine the most effective and efficient method of reaching the target market. Assists in administering surveys, focus groups, collecting data, tabulating responses, and analyzing results. Creates and administers interactive online forms and documents, tracks and reports user analytics, statistics, SEO, other metrics, and aggregate data for each platform. Must be flexible and attend FSS events and programs (day/evening/weekend/holiday) to provide media coverage, including live streaming. Performs other related duties as assigned. If interested in applying for this position you may preview the online application: Requirements Conditions of Employment Qualifications The Area of Consideration for this vacancy announcement is US Citizens and legal US residents within a 100-mile radius of Holloman AFB, New Mexico. Recruitment limited only to the local commuting area of Holloman AFB. USAJobs profile address must reflect an address within a 100-mile radius of Holloman AFB, New Mexico. Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 06/08/2026 Business Based Action, Military Spouse Preference, Outside Applicant Veteran, Spouse/Widow/Parent of Veteran, and Transition Hiring Preference In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application. Qualifying Experience: Include Web link to portfolio website on resume. Demonstratable experience with online monitoring and measurement platforms, social analytics tools knowledge, and a technical understanding of existing digital platforms, emerging technologies/trends, and integration strategies is required. Thorough knowledge of Content Management Systems (WordPress), Adobe Suite, hardware/software applications, and Microsoft Office applications is required. Degree with emphasis in Web design, marketing, communication, and/or design is strongly desired. Progressive or educational experience in social/digital media-centric role, online brand marketing, or online communities and social networking in a professional capacity also desired. Please ensure your resume reflects the above required experience - otherwise you will not be referred to the hiring mananger. Education Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution. Additional Information Individual must fully meet qualification/eligibility/background requirements for this position. U.S. Citizens and Non-U.S. Nationals who have resided in the U.S. Territory for three (3) or more consecutive years immediately preceding the start of Federal Affiliation or a signed memorandum indicating the installation's decision on the 3-year residency requirement. Male applicants born after December 31, 1959 must be registered for Selective Service. Direct deposit is required. Satisfactorily complete an employment verification (E-Verify) check. A probationary period may be required. Pre-employment requirements must be satisfactorily met prior to Entrance on Duty (EOD). Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government's interest. Multiple positions may be filled from this job opportunity announcement. And additional selections may also be made from this job opportunity announcement. Selection(s) are subject to restrictions resulting from hiring preferences and priority consideration eligible. This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force. This position is not included in a bargaining unit. Applicants must be able to provide a REAL ID or present a combination of source identity documents authorized to facilitate access to the installation. Please contact the servicing HR Office with any questions.