Senior Product Manager - Personalization

Responsibilities Lead the strategy and roadmap for AI-based personalization across Adobe.com for our B2C and B2B customers Define and scale the personalization program, grounded in business strategy and expected outcomes, using behavioral, firmographic, and contextual data Partner with data science and engineering teams to develop and deploy machine learning models for content recommendations, targeting, and journey orchestration Own the outcomes for the B2B web personalization strategy & plan – push back if plans don’t align to critical metrics Find opportunities to demonstrate generative AI and automation to dynamically develop and optimize content experiences Translate business goals into clear product requirements, use cases, and measurable metrics Collaborate closely with UX, design, and content teams to deliver cohesive, personalized user journeys Partner with marketing collaborators in the Medium & Large business teams to align on vision, priorities, and outcomes Drive cross-functional planning sessions and influence roadmap decisions across teams Clearly communicate strategy, insights, and results to executives and senior collaborators Requirements 7+ years of product management experience, with strong preference for personalization, growth, or AI-based products Experience building or scaling personalization platforms, recommendation systems, or data-driven customer experiences Solid understanding of AI/ML concepts, including model development lifecycle and experimentation (hands‑on data science experience not required, but fluency is important) Proven ability to define and implement data‑driven product strategies and roadmaps Experience with experimentation frameworks and optimization methodologies Experience working in cross‑functional environments with engineering, data science, UX, and marketing teams Excellent communication skills with the ability to influence executive collaborators Ability to own decisions and bring cross‑functional groups along to ensure all are aware and understand the outcomes expected Bachelor’s degree or equivalent experience required, advanced degree a plus Experience with generative AI applications (e.g., content generation, conversational interfaces) Familiarity with customer data platforms (CDPs), real‑time decisioning, or marketing automation systems #J-18808-Ljbffr Jobtailor