Paid Media Specialist

Job Category: Marketing and Communications City: Houston - Corporate Job Description David Weekley Homes is seeking a Paid Media Specialist to join the Marketing and Communications team at our Houston headquarters. What You’ll Do: Coordinate day to day management of Paid Media efforts, including: Paid Social Media Marketing Display/Video Advertising SEM/Paid Search campaigns Direct Mail Paid Email Marketing Campaigns Digital Marketing Collaborate with internal customers and vendors to develop and implement proven media strategies Facilitate communications with our internal team members and vendors Track, report, and analyze website analytics, marketing initiatives, and campaigns Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media efforts Coordinate with 3rd party and other sites in which we syndicate home listings Conduct vendor research for digital marketing and analytics tools Support SEO efforts including, working with the development team to ensure SEO best practices and recommendations are properly implemented on newly developed code and working with editorial and marketing teams to drive SEO in content creation and content programming Qualifications 2-4 years marketing experience within an agency or internal marketing department Experience managing projects and campaigns and effectively communicating with internal or external clients/customers Advanced knowledge of the following tools: Google Analytics, Google Ads, Bing Ads (Microsoft Ads), Google Search Console, Microsoft Excel Experience/knowledge of tag management tools, reporting and dashboarding tools such as DOMO, A/B testing tools, and other digital marketing tools are a plus Solid understanding of performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in social ads, display advertising, SEO/ SEM, and other paid media tactics Bachelor’s degree in Computer Science, Marketing, or General Business Ideal candidate will also possess: Strong problem-solving abilities, ability to think creatively High level of curiosity and the ability to conduct in-depth research Ability to analyze data, draw conclusions and recommend actions High level of creativity Customer-oriented attitude with a strong sense of urgency and constant follow-up Ability to accept constructive criticism Willingness to research and learn new technology Additional Information Work Location: based out of our Houston headquarters near I-10 Katy Freeway and 610 West Loop N Fwy. What We Offer: Come build your future with our winning team, recognized by Fortune Magazine as one of the \"100 Best Companies to Work For\" 20 times! David Weekley Homes builds in 19 markets across the U.S. and is one of the largest private home builders in America. We offer an excellent benefits package that includes: Health Insurance - Medical, Dental and Vision 401k and discretionary 8% match Employee Stock Ownership Plan Profit Sharing New Home Discount for Team Member and Family College Scholarship Program Community Outreach And more! David Weekley Homes is an Equal Opportunity Employer , and all qualified applicants will receive consideration for employment without regard to any status protected by state or federal law. Note to Job Seekers: No telephone calls or walk-ins please. Interviews are by appointment only. Your resume will be reviewed and qualified candidates may be contacted in the event of a potential job match, or if further information is needed. #J-18808-Ljbffr