Senior Machine Learning Scientist - CRM Marketing

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees’ passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Introduction to the Team We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. This role is part of a focused machine learning science team within Marketing that builds the ML systems behind personalized CRM offers for Expedia Group’s travelers. Our models determine which customers to reach, when to engage them, and what incentive to offer — powering retention, reactivation, and growth campaigns that touch hundreds of millions of travelers worldwide. We continuously improve the algorithms that power campaign targeting - moving toward fully ML-driven personalization at scale - and this role will help define that technical roadmap. In this role, you will: Help define the ML science roadmap: Identify the highest-impact ML opportunities for CRM personalization, sequence initiatives against business strategy, and translate a multi-year vision into concrete, deliverable projects with clear milestones and measurable outcomes. Build and own production ML systems: Lead the full lifecycle — from problem framing and metric design through data exploration, modeling, evaluation, deployment, and iteration — for systems that run daily at scale, in partnership with engineering. Partner across the business: Work with marketing to understand customer and campaign objectives, with analytics to shape measurement strategies, and with engineering to deliver reliable production systems — bringing business acumen and domain depth to every technical decision. Evolve experimentation and measurement: Strengthen how we test hypotheses and quantify impact — finding smarter, faster ways to validate ideas, reduce uncertainty, and build confidence in ML-driven decisions before and after they reach production. Tell the data story: Communicate findings, trade-offs, and recommendations clearly to technical and business audiences through effective data visualization and narratives that influence priorities and build stakeholder confidence. Raise the bar: Mentor scientists through code reviews and design discussions, drive adoption of modern AI tools and best practices, and champion standards for scientific rigor, reproducibility, and documentation. Experience and Qualifications: A Master’s or PhD in Operations Research, Applied Mathematics, Statistics, Economics, Computer Science, or a related quantitative field; or equivalent related professional experience 6+ years (Master’s) or 4+ years (PhD) of experience applying machine learning to real-world problems, with a track record of delivering production ML systems that created measurable business impact Proficiency across core ML methods (supervised, unsupervised, and statistical modeling) with demonstrated depth in at least one area relevant to this role Strong experimentation and statistics fundamentals: designing rigorous experiments (A/Band beyond), selecting appropriate methods, and producing reliable, accurate analyses that inform high-stakes business decisions Fluency in Python, SQL, and distributed data processing (Spark/Databricks), solid software engineering practices, and familiarity with modern AI development tools Leader of cross-functional ML projects — aligning stakeholders on problem framing, success metrics, and delivery timelines — and can communicate findings clearly to both technical and non-technical audiences Preferred: Deep knowledge of constrained optimization, operations research, or budget allocation methods — designing systems that balance reach, relevance, and return on investment under real-world constraints Deep understanding of causal inference — including the assumptions, limitations, and failure modes of observational methods — with experience applying these techniques to measure incremental effects in real-world settings Experience with CRM personalization, loyalty marketing, incentive optimization, or customer retention systems Experience with deep learning, reinforcement learning, or multi-armed bandits applied to real-world decision systems Experience with customer lifetime value modeling, churn prediction, or propensity scoring Hands-on ML production practices: CI/CD for ML, model monitoring, observability, and automated pipelines The total cash range for this position in Seattle is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group’s family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization. #J-18808-Ljbffr Expedia , Inc.