Demand Generation Specialist

Demand Generation Specialist

Activated Insights, a Software-as-a-Service ("SaaS") leader in long-term and post-acute care, is seeking a driven and knowledgeable Marketing Operations Specialist to join our marketing team.

Founded in 2008, Activated Insights is a software company serving North America's fastest-growing labor market—long-term and post-acute senior care. As the market leader, our technology, surveys, and training solutions are used by everything from mom-and-pop small businesses to billion-dollar care organizations. Ultimately, our services impact the lives of hundreds of thousands of seniors every year. Today, with over 250 team members, over 7,000 customers that extend into over 23,000 sites of care, our products focus on employee engagement, ongoing education, resident and patient satisfaction surveys, and reputation management tools.

What Sets Activated Insights Apart:

• We are at the heart of the healthcare industry's most dynamic sector, with an ever-growing demand for post-acute care and long-term care to address the fastest growing segment of the US population.
• Our bond with healthcare providers draws compassionate, service-driven team members, fostering a spirited, collaborative culture aligned on our mission to deliver exceptional experiences for our employees, our customers and the people in their care.
• A high performing executive leadership team with success in both public and PE companies, primarily in high-growth companies focused on the long term and post-acute care market.
• Backed by a private investment firm with 40+ years of experience forging lasting partnerships across the healthcare industry.

Why Is This Role So Special?

The Marketing Operations Specialist plays a vital role on our Marketing team. In this role, you will get to support and optimize our demand generation engine. This role will be responsible for executing campaigns, managing marketing systems, improving reporting and attribution, and helping drive pipeline growth through operational excellence.

This person will serve as a critical partner to Marketing, Sales, and Revenue Operations by owning key aspects of our marketing technology stack, including HubSpot and Salesforce, while providing actionable insights that improve performance across the funnel.

The ideal candidate is both analytical and hands-on. They enjoy building campaigns, solving technical problems, creating reports, and helping teams make better decisions through data.

Key Responsibilities:

• Execute and support multi-channel demand generation campaigns, including email marketing, webinars, nurture programs, content syndication, and account-based marketing initiatives.
• Manage day-to-day marketing operations within HubSpot and Salesforce.
• Maintain and improve HubSpot-to-Salesforce integrations, workflows, lead routing, lifecycle stages, and campaign tracking.
• Build and maintain dashboards and reporting that provide visibility into pipeline performance, campaign effectiveness, funnel conversion rates, and marketing ROI.
• Support marketing attribution efforts to improve understanding of channel performance and revenue impact.
• Partner with demand generation leadership to measure, analyze, and optimize campaign performance.
• Manage audience segmentation, database hygiene, and marketing automation processes.
• Identify opportunities to improve operational efficiency through automation and process optimization.
• Troubleshoot marketing and sales system issues and collaborate with cross-functional teams to resolve them.
• Deliver actionable insights and recommendations that help improve campaign performance and revenue outcomes.

Experience and Qualifications:

• Minimum Requirements:
• 2+ years of experience in Marketing Operations, Demand Generation, Revenue Operations, or a related B2B SaaS marketing role.
• Hands-on experience with HubSpot and Salesforce.
• Experience executing email marketing campaigns and marketing automation programs.
• Strong analytical skills with experience building reports, dashboards, and performance analyses.
• Familiarity with marketing attribution, funnel reporting, and campaign measurement.
• Strong attention to detail and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Ideal Profile:
• You are early in your career but have already developed a strong operational foundation.
• You may currently be a Marketing Operations Specialist, Demand Generation Specialist, Revenue Operations Analyst, or Marketing Automation Specialist looking for your next opportunity.
• You enjoy solving problems and improving systems.
• You are comfortable working with data and turning insights into action.
• You enjoy both execution and analysis.
• You are naturally curious and eager to learn.
• You take ownership, move quickly, and are highly dependable.
• You want to build a career in modern marketing and revenue operations.

Success Metrics:

• This role will be measured on both demand generation team outcomes and channel-specific operational performance, including:
• Marketing-sourced pipeline
• Marketing-influenced pipeline
• MQL-to-SQL conversion rates
• Lead velocity and funnel progression
• Email engagement and conversion performance
• Attribution accuracy and reporting quality
• HubSpot and Salesforce effectiveness
• Database health and lead management performance
• Campaign execution quality and timeliness
• Executive visibility into marketing performance and ROI

Schedule:

• Full time, 40 hours/week
• Monday to Friday

Work Location:

• Tampa, FL