Global Digital Marketing Specialist

Global Digital Marketing Strategist

We are seeking a detail-oriented, data-informed, and digitally fluent Global Digital Marketing Strategist to drive marketing initiatives that promote building safety and code compliance worldwide. This role offers a unique blend of digital marketing, analytics, content development, and global program coordination, making it ideal for a motivated professional looking to grow their expertise in modern marketing practices and emerging technologies in a fast-paced environment.

Essential Functions:

• Execute revenue and lead-generating initiatives across different geographic markets
• Create high-quality marketing content, including email campaigns, press releases, advertisements and promotional materials, ensuring accuracy, brand consistency, and attention to detail
• Develop a thorough understanding of target audience needs, challenges, and motivations to create relevant and impactful communications
• Generate qualified leads from industry tradeshows and events
• Apply and test approved AI-driven marketing tools and practices to improve output, support pipeline growth, and enhance customer engagement
• Monitor and improve website performance, conversion rates, and support overall website health and optimization, including regular reporting and analysis

Secondary Functions:

• Monitor industry trends, competitive activity, and emerging technologies
• Build relationships with industry partners, agencies, and industry associations
• Support core US-based programs (Reports, Listings, Acceptance Criteria)

Requirements:

Essential Skills and Education/Experience:

• Bachelor's Degree in Marketing, Communications, Business, or a related field preferred
• 3-5 years of experience in digital marketing, coordination, or program management
• Working knowledge of Google Analytics and digital performance metrics
• Solid understanding of SEO, AEO, website management, and digital best practices
• Experience with CRM and marketing automation platforms such as HubSpot or Salesforce
• Familiarity with or strong interest in AI applications for marketing
• Strong organizational, project coordination, and time management skills
• Comfortable working across teams, time zones, and cultures
• Curious about technology, data, and continuous improvement
• Building industry or B2B experience preferred

Physical Requirements:

• Ability to sit for extended periods while working at a computer or desk
• Occasional standing, walking, and reaching to access files or office supplies
• Manual dexterity for typing, filing, and handling office equipment
• Ability to lift and carry up to 20 pounds occasionally (e.g., office supplies, documents)
• Visual acuity to read printed and digital materials
• Auditory ability to communicate effectively in person and over the phone
• May need to climb stairs in multi-level office building
• Ability to travel up to 10% annually

Environmental Conditions:

• Indoor and Outdoor Environment
• Must be able to work in standard office environment with artificial lighting and climate control