Managing Director, Corporate Events - NASCAR Enterprises, LLC - Charlotte, NC, United States

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR is seeking a strategic and experienced Managing Director, Corporate Events, to lead the Corporate Events team and oversee a portfolio of high‑profile events. This leader will shape event strategy, guide planning and execution, manage budgets, and create exceptional experiences that bring the NASCAR brand to life.

Working closely with executive leadership and teams across the organization, the Managing Director will bring people, partners, and resources together around one integrated vision for each event.

What You’ll Do

• Lead the strategy, planning, and execution of NASCAR’s corporate event portfolio in partnership with executive leadership, internal business units, industry stakeholders, agencies, and external partners.
• Lead, coach, and develop the Corporate Events team while managing staffing, assignments, workloads, and performance.
• Serve as the senior point of accountability for corporate events and the primary relationship leader for internal event partners.
• Lead the event intake and briefing process, establishing clear objectives, audiences, budgets, timelines, responsibilities, and measures of success.
• Maintain the master corporate events calendar and provide visibility into priorities, staffing needs, budgets, scheduling conflicts, and organizational capacity.
• Partner with senior leadership to determine the staffing, resources, agency support, and investment needed to deliver company priorities.
• Coordinate with teams across Entertainment, Creative, Show Production, Premium Hospitality, Executive Services, Food and Beverage, Content, Communications, Industry Services, and Live Event Operations to develop integrated event plans.
• Establish consistent planning processes, standards, templates, and tools that strengthen communication, efficiency, and accountability.
• Lead project updates, readiness reviews, executive presentations, and other key planning milestones.
• Select and manage venues, agencies, production partners, vendors, and event technologies, ensuring alignment with approved scope, budget, schedule, and NASCAR standards.
• Oversee the guest experience, including invitations, registration, communications, credentials, seating, hospitality, guest flow, and reporting.
• Direct event operations, including venue logistics, transportation, parking, security, access control, signage, deliveries, permitting, safety, and on‑site execution.
• Manage event budgets, forecasting, contracts, purchase orders, invoice reconciliation, scope changes, and final financial reporting.
• Identify operational, financial, contractual, safety, reputational, and guest‑experience risks and ensure appropriate contingency plans are in place.
• Serve as the senior on‑site leader for major corporate events, providing clear direction, decision‑making, and escalation support.
• Lead post‑event evaluations and apply key findings to strengthen future events.
• Contribute to annual business planning and budgeting in support of company priorities.

What You Bring

• At least 10 years of relevant experience in corporate events, experiential marketing, hospitality, live event production, or a related field.
• Demonstrated success leading complex, high‑profile events involving executive leadership, multiple business units, external partners, and significant budgets.
• Experience leading large‑scale productions such as executive programs, galas, awards shows, and other high‑profile events.
• Experience in sports, entertainment, hospitality, or experiential marketing preferred.
• Proven ability to lead and develop teams, manage agencies and vendors, and establish effective event‑planning and project‑management processes.
• Strong business and financial acumen, including experience developing, forecasting, managing, and reconciling event budgets.
• Sound judgment and the ability to manage competing priorities, assess risk, solve complex problems, and adjust quickly in a fast‑paced environment.
• Strong written, verbal, presentation, and relationship‑management skills, including the ability to influence executive leaders and external partners.
• Advanced proficiency in Microsoft PowerPoint and Excel, along with experience using guest‑management, registration, budgeting, and project‑management platforms.
• Knowledge of Adobe Creative Cloud is a plus.
• Certified Meeting Professional designation, or an interest in pursuing certification, is a plus.
• Strong executive presence, discretion, and composure in high‑pressure environments.
• A collaborative and hands‑on leadership style focused on creating structure, consistency, and accountability.
• A commitment to delivering exceptional experiences for guests, partners, customers, and stakeholders.
• Willingness to travel approximately 40% to 45%, including weekends and holidays.

Why This Role

This is an opportunity to shape some of NASCAR’s most visible corporate events and influence how executives, partners, industry stakeholders, and guests experience the brand. You will lead a talented team, bring together expertise from across the organization, and establish the strategy and standards that turn complex events into memorable experiences.

Behind every race weekend are talented people helping shape the future of sports and entertainment.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job‑related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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